Private White V.C.

About Private White V.C.

Private White V.C. is a menswear label that hand-cuts, sews and finishes its garments at Cottenham House, its own factory on Cottenham Lane in Salford, Greater Manchester. The factory was founded in 1853 and keeps an archive of 25,000 patterns and 15,000 garments. According to Forbes, the brand was launched by James Eden, great-grandson of its namesake.

What Private White V.C. sells

• Jack's Mac, a single-breasted waterproof cotton raincoat, and The Rider's Trench
• The Peacoat in wool, and The Flight Jacket in British-woven doeskin wool, modelled on Second World War G-1 jackets
• The Harrington blouson in Ventile cotton
• Seasonal coats, jackets, knitwear, shirting, jersey and legwear
• Accessories, gift cards and collaborations with Permanent Style and RHC

The brand says it sources more than 90% of its materials within 20 miles of the factory. Copper rivets, zips and fasteners on its garments refer to the telephone wire Jack White tied around himself to tow wounded soldiers across the Diyala river in Mesopotamia on 7 March 1917, the act that won him the Victoria Cross. He later rose from pattern cutter to sole owner of a Manchester raincoat factory.

Delivery and returns

Mainland UK orders leave the factory within 48 hours and travel by DPD's next-working-day service, at a flat £10 for a standard parcel or £15 for a large one. At busy seasonal peaks dispatch can stretch to 7 working days. The store ships to more than 200 countries, and duties and taxes can be paid at checkout or to the courier on arrival.

UK returns are free within 14 days of receiving the order, booked through the returns portal and dropped at a DPD service point. Garments must come back unworn, unwashed and unaltered with the original swing tag; anything sent back after the window is credited as store credit for a future order. Returns from abroad are charged at a prepaid DHL rate. Faulty items are inspected by quality control, and a repair is possible but not guaranteed.

Ways to save at Private White V.C.

An item bought up to 7 days before a seasonal sale begins can be adjusted to the sale price if the same style and size are still available (checked October 2026).