ASKET
ASKET offers a meticulously curated collection of permanent designs and timeless essentials for men and women, crafted in Europe from natural fibres, focusing on quality and full transparency.
No live codes or offers from ASKETright now — here's what to know before you shop.
The ASKET Philosophy
Founded in Stockholm in 2015 by Jakob Sazon Dworsky and August Bard Bringéus, ASKET emerged from a desire to challenge the fast-fashion paradigm. Their core mission is to create a single, permanent collection of timeless essentials, moving away from seasonal trends and towards garments built to last. This commitment to longevity, quality, and transparency defines the ASKET brand, offering a refreshing alternative for conscious consumers.
Discover ASKET's Permanent Collection
ASKET's product range focuses on foundational pieces for both men and women, meticulously designed to be versatile and enduring. From classic t-shirts and knitwear to tailored trousers and durable outerwear, each item is an investment in quality. They pride themselves on using natural fibres and employing European craftsmanship, ensuring every garment meets stringent standards. Whether you're looking to update your everyday wardrobe or find a specific piece, ASKET provides a curated selection of clothing that combines understated elegance with practical functionality.
Commitment to Perfect Fit and Transparency
Understanding the importance of a well-fitting garment, ASKET offers an extensive sizing system to achieve the Perfect Fit for every body type. Beyond fit, their dedication to Full Transparency is a cornerstone of their brand. Shoppers can delve into the detailed journey of each product, from raw material sourcing to manufacturing processes, empowering them to make informed purchasing decisions. This level of openness is rare in the fashion industry and highlights ASKET's ethical stance.
A Seamless Shopping Experience with ASKET UK
Shopping for ASKET's permanent collection in the UK is straightforward and customer-focused. They offer always free exchanges, making returns and size adjustments hassle-free. Their customer care team is readily available via care@asket.com, providing prompt assistance. ASKET also champions sustainability through its "Revival Program," incentivising customers to return old garments for recycling or resale in exchange for vouchers. Furthermore, students can benefit from a 10% discount through Student Beans, and NHS/healthcare workers can access exclusive offers via nhsDiscounts.org.uk, making quality essentials more accessible.
ASKET was founded in 2015 and is headquartered in Stockholm, Sweden, with 1 locations.
Discounts & Loyalty
Student Discount
ASKET offers a 10% student discount. The specific provider is not explicitly stated in the search results, though common providers include Student Beans, Mecenat, or UNiDAYS.
NHS Discount
ASKET offers discounts for NHS and healthcare workers. Please check their website for current offers and how to redeem.
Loyalty Programme
The Revival Program
The Revival Program encourages circularity by allowing customers to return unwanted ASKET garments for repair, renewal, resale, or recycling. Participants receive a reward or voucher for future purchases, supporting a more sustainable approach to fashion.
Shipping & Returns
International shipping available. Check website for UK delivery options.
Returns Policy
Returns accepted. Revival Program accepts unwanted ASKET garments for voucher towards future purchases.
Company Information
Founded
2015
Headquarters
Stockholm, Sweden
Number of Stores
1
Payment Methods
Sustainability
Permanent collection to combat seasonal waste. Full transparency reports on every item. Impact Receipt showing CO2, water and energy use. Revival Program for circular fashion.
Frequently Asked Questions
What is the Impact Receipt?
ASKET's industry-first Impact Receipt provides an itemized breakdown of CO2 emissions, water usage and energy expenditure for each garment purchased.
What is the Revival Program?
The Revival Program accepts unwanted ASKET garments. You receive a voucher for future purchases, and ASKET repairs, redesigns and resells the returned items.
Does ASKET do seasonal collections?
No, ASKET maintains a single permanent collection of around 35 timeless pieces, avoiding the wastefulness of seasonal fashion cycles.
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Customer Service Email
care@asket.comCustomer Service Hours
Monday to Friday, responses within one working day.
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