We use cookies to personalise the offers and shops we show you, remember your favourites, and keep making your experience better every visit. Choose "Accept All" for the full, personalised Virtual Mall, or set your own preferences. You stay in control. See our Privacy Policy.
Truekind offers cloud-like comfort with their range of seamless, wire-free intimate wear, designed for everyday support and confidence.
No live deals right now from Truekind — you can still shop the latest below.
Shop at TruekindTruekind, a brand dedicated to revolutionising women's intimate wear, launched in 2021, building on the foundation of a company established in 2013. Focused on delivering unparalleled comfort and support, Truekind has quickly become a go-to destination for women seeking bras that feel as good as they look. Their philosophy centres around liberating women from the discomfort often associated with traditional undergarments, offering a truly 'cloud-like' experience.
At the heart of Truekind's offering are their innovative bras, designed with seamless support and wire-free comfort in mind. The flagship Truekind Daily Comfort Wireless Shaper Bra, crafted from a super-comfy nylon-elastane fabric, exemplifies their commitment to non-stop, breathable support. Shoppers can explore a variety of styles tailored to provide smooth shaping and a natural fit, ensuring confidence throughout the day. With over 5 million bras sold, Truekind's popularity speaks volumes about the quality and comfort they deliver.
Truekind is committed to making your shopping journey as comfortable as their products. They offer a generous 60-Day Fit Guarantee, allowing for hassle-free exchanges if you need a different size, colour, or style. New customers can enjoy a 10% discount upon joining their community, gaining access to exclusive offers and fashion tips. For an elevated experience, the Truekind ELITE membership provides benefits like free shipping, dedicated 24/7 customer support, and early access to sales, ensuring a truly premium service for every woman.
Truekind was founded in 2013 and is headquartered in USA (UK delivery). It is part of BIA Brands, with Online only locations.
Student Discount
Truekind offers a student discount of up to 10% off.
Loyalty Programme
Truekind ELITE
Exclusive benefits such as free shipping, dedicated 24/7 customer support, access to exclusive content (videos on shapewear, fitness, lifestyle, and cooking), and special discounts and early access to sales and product launches.
UK delivery available. Free shipping on orders over £50.
Returns Policy
30-day return policy on unworn items with tags.
Founded
2013
Headquarters
USA (UK delivery)
Number of Stores
Online only
Parent Company
BIA Brands
Use our size guide based on your measurements. Styles are designed for a comfortable fit.
Yes, we offer sizes up to 3XL with supportive designs for larger busts.
Light activity bras are available. For high-impact exercise, check our sports range.
No reviews yet for Truekind
Be the first to write a reviewCustomer Service
+1 (678) 831-8222Customer Service Email
support@truekind.comCustomer Service Hours
Monday-Friday 9am-5pm
American Eagle Outfitters / Aerie
Discover American Eagle Outfitters and Aerie, your go-to destination for stylish men's and women's jeans, comfortable clothing, and empowering intimates, delivering fashion-forward looks for every occasion.
Alas Silk
Alas Silk offers luxurious handmade mulberry silk clothing and accessories, inviting you to escape the ordinary with elegant pajamas, dresses, robes, and unique collections.
Pour Moi
Pour Moi offers fabulous lingerie, supportive swimwear, stylish nightwear, and clothing for all shapes and sizes, from A-J cup, ensuring everyone can feel their fabulous best.
Hunkemoller
Hunkemöller UK Ltd offers beautifully designed lingerie, swimwear, and nightwear, empowering women to feel comfortable and confident with Europe's best-kept lingerie secret.
