In The Style

In The Style is a women's fashion brand known for its influencer-led approach and celebrity collaborations. Founded in 2013, the brand has built a strong social media following by partnering with reality TV stars, influencers and celebrities to create exclusive collections. The retailer offers a range of women's clothing including dresses, tops, loungewear, swimwear and activewear, with frequent drops of new styles to keep the range fresh and on-trend. Collaborations with personalities from Love Island, TOWIE and other shows have made In The Style a favourite among young fashion-conscious shoppers. In The Style combines accessible prices with trend-led designs, offering everything from casual daywear to glamorous party looks. Their inclusive sizing and body-positive messaging reflects the diverse range of influencers they work with.