The Elephant: Oxford Street’s new flagship in the old House of Fraser
Once the thriving hub of London, Oxford Street suffered a decline over the pandemic as it became overrun with candy shops and derelict units.
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Discover House of Fraser, the iconic British department store, offering a curated selection of premium fashion, beauty, home goods, and accessories from leading brands for a sophisticated shopping experience.
No live deals right now from House of Fraser — you can still shop the latest below.
Shop at House of FraserEstablished in 1849 in Glasgow, Scotland, House of Fraser has grown from a humble drapery shop into one of the UK's most recognised department store brands. With a history spanning over 170 years, it has consistently offered a premium shopping experience, adapting to changing retail landscapes while maintaining its core values of quality and style. Today, as a subsidiary of Frasers Group plc, House of Fraser primarily serves customers through its comprehensive online platform.
The brand is renowned for its commitment to providing a diverse range of products from leading international and British brands. Shoppers trust House of Fraser for its carefully curated selections across fashion, beauty, and home categories, ensuring access to high-quality items that reflect both classic elegance and contemporary trends. This dedication to excellence has cemented its position as a trusted name in British retail.
House of Fraser offers an expansive collection designed to cater to every aspect of modern living. Their extensive fashion offering includes sophisticated womenswear, stylish menswear, and delightful kids' clothing, covering everything from designer labels to everyday essentials. Whether you're looking for a new outfit for a special occasion or updating your casual wardrobe, you'll find a wealth of choices.
The beauty department is a treasure trove of luxurious products, featuring top brands in fragrances, skincare, makeup, and haircare. For the home, discover an array of elegant home décor items, essential kitchen and dining ware, plush soft furnishings, and unique gifts for every occasion. House of Fraser makes it easy to find everything you need to create a beautiful and comfortable living space.
Shopping online at houseoffraser.co.uk provides a seamless and enjoyable experience. Customers benefit from a user-friendly website, secure payment options, and efficient delivery services. House of Fraser also values its customers by offering attractive discounts, including a 10% student discount available through Student Beans and UNiDAYS, and exclusive offers for NHS workers via Health Service Discounts. Furthermore, the Frasers Plus loyalty programme allows members to earn points and enjoy rewards across the Frasers Group portfolio, enhancing the overall shopping value.
House of Fraser was founded in 1849 and is headquartered in London. It is part of Frasers Group plc, with 40+ locations.
Student Discount
Student discount available through UNiDAYS
NHS Discount
House of Fraser offers a 30% discount for NHS and Blue Light workers using the code GIVE30. Additionally, a 10% NHS discount is available through Health Service Discounts.
Gift Cards Available
Loyalty Programme
Frasers Plus
Earn points on purchases, exclusive member offers and early access to sales.
Free UK standard delivery on orders over £50. Next day delivery available. Click & Collect to stores.
Returns Policy
28-day returns policy. Items must be unworn with tags attached.
Founded
1849
Headquarters
London
Number of Stores
40+
Parent Company
Frasers Group plc
Working towards more sustainable practices across sourcing, packaging and operations.
Yes, free Click & Collect is available to all House of Fraser stores, usually ready within 2 hours.
House of Fraser stocks premium brands including Hugo Boss, Ted Baker, Barbour, Whistles, MAC, Clinique and many more.
Yes, Frasers Plus members earn points on purchases, receive exclusive offers and get early access to sales.
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Be the first to write a reviewCustomer Service
0345 602 1073Customer Service Email
customerservices@houseoffraser.co.ukCustomer Service Hours
Mon-Fri 8am-8pm, Sat-Sun 9am-6pm
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Once the thriving hub of London, Oxford Street suffered a decline over the pandemic as it became overrun with candy shops and derelict units.
Once the thriving hub of London, Oxford Street suffered a decline over the pandemic as it became overrun with candy shops and derelict units.
Hugo Boss saw profits rise in its latest full year results amid its turnaround effort.
House of Fraser has rebranded to Frasers and launched a spring edit with television presenter Cat Deeley.
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Frasers Group, leading retail powerhouse, has today officially announced the rebrand of its iconic House of Fraser to FRASERS, signaling the Group’s latest step towards setting a new benchmark for modern, premium retail. Bricks-and-mortar retail has been at the heart of the Group since the beginning and this rebrand...