Bjorn Borg

Björn Borg is a Swedish apparel fashion brand named after the legendary tennis player, founded by designer Rohdi Heintz in 1984. Since launching their first men's underwear collection in 1993, Björn Borg has become known for explosive prints, vibrant colours, and athletic-inspired design. The brand has made an everyday clothing item a fashion statement, transforming underwear into something worth showing off. Today, Björn Borg offers everything in sportswear, casual clothing, and underwear for both men and women, combining premium Scandinavian design with performance functionality. At Björn Borg, they've been developing and improving their men's underpants for over 30 years, always with their heritage as a clear core. Comfort is essential, and the brand delivers with high-quality, breathable fabrics made to keep you cool and comfortable all day. The lightweight materials wick moisture away from the skin, making Björn Borg underwear ideal for both active and relaxed days. The brand has stores in seven European countries, with Sweden and the Netherlands being the most important markets. Germany and the United Kingdom represent newer growth markets. The official online store offers premium sportswear, underwear, shoes, and bags engineered for movement, performance, and style.