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Apricot offers a delightful collection of women's fashion, renowned for its playful prints and effortlessly elegant styles, perfect for refreshing your wardrobe.
No live deals right now from Apricot — you can still shop the latest below.
Shop at ApricotApricot Clothing, founded in 2007, has grown to become a prominent name in the UK fashion landscape. Headquartered in London, the brand, operated by Stonemanor Limited, is celebrated for its distinctive approach to women's fashion. Apricot's philosophy centres on creating clothing that combines playful prints with effortless elegance, offering women stylish and accessible options for every aspect of their lives. From its humble beginnings, Apricot has expanded its reach significantly, now operating numerous standalone stores and hundreds of concessions across the UK and Ireland, making its unique designs readily available to a broad audience.
The heart of Apricot's offering lies in its diverse and vibrant clothing collections. Designed with the modern woman in mind, each season brings a fresh array of garments that blend current trends with timeless appeal.
Discover an exquisite selection of Apricot dresses, perfect for any event. From flowy maxi dresses ideal for summer days to sophisticated midi dresses suitable for office wear or evening gatherings, and playful mini dresses for a casual chic look, there's a style to flatter every figure and preference. Explore a spectrum of colours and, of course, Apricot's signature eye-catching prints.
Beyond dresses, Apricot offers a comprehensive range of everyday essentials and statement pieces. Shop for comfortable yet stylish tops, cosy knitwear perfect for layering, versatile skirts, and well-fitting trousers. Each item is crafted to provide both comfort and style, ensuring you can build a wardrobe that is both practical and fashionable. Look out for new arrivals to keep your style fresh and current.
Shopping for your favourite Apricot styles is easy and convenient. Visit apricotonline.co.uk for a full online experience, or find their collections in one of their many physical locations. Apricot is committed to customer satisfaction, providing support via email at cs@apricotonline.co.uk and a head office contact number. Take advantage of special savings with a 10% student discount in-store and a generous 15% discount for NHS and healthcare workers. Stay informed about the latest collections, exclusive offers, and sales by signing up for the Apricot newsletter.
Apricot was founded in 2007 and is headquartered in London, UK. It is part of Stonemanor Limited, with Over 350 locations including 16 standalone stores locations.
Student Discount
15% off first order when signing up
NHS Discount
NHS workers can enjoy a 15% discount at Apricot, available in-store with a valid NHS ID or online via a special verification process at checkout. A promo code like NHS15 may be applicable for online purchases.
Military / Blue Light Discount
Apricot offers military discounts for active duty, veterans, and military families. Eligibility can be verified through ID.me for UK customers, and via SheerID for US military personnel, for use on apricotonline.co.uk and in US retail stores.
Loyalty Programme
Apricot Whirl Loyalty Scheme
Registered customers earn 1 point for each full pound spent on products (excluding postage). Each point is worth 5p and can be redeemed on subsequent orders once at least 10 points are accumulated. Points expire 3 months after the last order.
Free delivery available. Fast UK shipping.
Returns Policy
Free returns accepted
Founded
2007
Headquarters
London, UK
Number of Stores
Over 350 locations including 16 standalone stores
Parent Company
Stonemanor Limited
Apricot is designed in London but takes fashion inspiration from global travel and cultures.
Yes, Apricot offers free delivery and free returns on orders.
Apricot clothing is also available at New Look stores and online.
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Be the first to write a reviewCustomer Service
020 7253 6000Customer Service Email
cs@apricotonline.co.ukCustomer Service Hours
Monday-Friday 9am-5pm
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