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Which? Limited is the UK's leading consumer champion, offering unbiased product reviews, expert advice, and digital and print magazines to help you make informed buying decisions.
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Shop at Which? Limited - Which CoreSince 1960, Which? Limited has been at the forefront of consumer advocacy in the UK, providing unbiased product reviews and expert advice to empower shoppers. As a leading independent consumer organisation, Which? helps millions of people make smarter purchasing decisions, saving them money and avoiding pitfalls. Their commitment to rigorous testing and impartial reporting has made them a household name for reliability and trust.
A Which? membership unlocks a wealth of resources designed to assist you in every buying journey. Gain access to personalised buying advice, ensuring you get tailored recommendations for everything from household appliances to financial products. Their extensive database of product reviews, based on thorough independent testing, provides the critical insights you need before you buy. Whether you're researching a new gadget or comparing service providers, Which? offers clarity and confidence.
Stay informed with 11 issues a year of the acclaimed Which? magazine, available in both digital and physical formats. Each edition is packed with investigative journalism, product comparisons, and consumer rights information. Members can choose the subscription that best suits their lifestyle, enjoying the convenience of digital access or the tactile experience of a printed magazine delivered directly to their door. With flexible cancellation options, you can manage your membership with ease.
Which? Limited - Which Core was founded in 1957 and is headquartered in London, United Kingdom. It is part of The Consumers' Association.
Loyalty Programme
Which? Connect research panel, Ordinary Member Programme
Which? Connect members participate in surveys, share opinions, and receive monthly newsletters. Ordinary Members gain additional rights, including AGM invitations, resolution submission, annual reports, and an 'Insider' email newsletter.
Which? offers delivery of its physical magazine, with 11 issues posted annually, including a Dec/Jan bumper issue, as part of its membership packages.
Returns Policy
Members can cancel their membership at any time, with no further payments taken. An initial 14-day cooling-off period allows for immediate cancellation and a refund, applicable from the day the first magazine is received or the day of joining for digital-only memberships.
Founded
1957
Headquarters
London, United Kingdom
Parent Company
The Consumers' Association
Yes, we don't accept advertising or payments from manufacturers.
Access to reviews, advice, and consumer rights support.
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029 2267 0000Customer Service Email
support@which.co.ukCustomer Service Hours
Monday-Friday 8:30am-6pm
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