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Discover tarte cosmetics, the home of high-performance, cruelty-free, and vegan makeup, including the iconic Shape Tape™ concealer and other beauty essentials.

tarte is launching NEW Snatch Stick, a 2-in-1 contour stick with a built-in BlendBlade brush designed to sculpt, define, and blend with ease. The creamy, buildable formula glides onto skin for an instant face lift effect, while the integrated brush seamlessly buffs product for a naturally sculpted finish at home or on the go.
Tarte Cosmetics, headquartered in New York City, USA, has been a trailblazer in the beauty industry since its inception in 1999. Known for its commitment to high-performance natural™ makeup, Tarte has garnered a loyal following worldwide. The brand prides itself on creating products that are both effective and ethically produced, focusing on cruelty-free and vegan formulations. Their mission is to offer beauty solutions that empower individuals while being mindful of ingredients.
At the heart of Tarte's collection is the legendary Shape Tape™ concealer, a cult favourite renowned for its full coverage and long-wearing formula. Beyond concealers, shoppers can find a wide array of face makeup, including foundations, tinted moisturisers, blushes like the popular macaron blush & glow™ duo, and essentials for bronzing, contouring, and highlighting. Each product is designed to deliver a flawless finish.
Tarte's lip collection is equally impressive, featuring the hydrating Maracuja Juicy Lip range, lip plumpers, glosses, and lipsticks in a spectrum of shades. For eye makeup, explore their acclaimed tubing mascaras, versatile eyeshadow palettes, precise eyeliners, and brow products. These offerings ensure that every aspect of your makeup routine is covered with high-quality, innovative products.
Shopping for tarte cosmetics in the UK means accessing a brand that stands for quality, innovation, and ethical beauty. Their commitment to cruelty-free and vegan makeup makes them a preferred choice for conscious consumers. With a rewarding VIP loyalty programme and special discounts for students, NHS professionals, and military personnel, Tarte makes premium beauty accessible. Experience their clinically proven formulas and discover why Tarte is a leading name in high-performance beauty.
tarte cosmetics was founded in 1999 and is headquartered in New York City, USA. It is part of Kosé Corporation.
Student Discount
Tarte offers a 20% student discount. Students need to verify their status through SheerID, UNiDAYS, or Student Beans to claim this offer.
NHS Discount
Tarte provides a generous 40% discount for medical professionals. Verification of status is required through SheerID.
Military / Blue Light Discount
Tarte offers a 40% discount for military personnel. Verification is required through SheerID, ID.me, GovX, or VerifyPass.
Gift Cards Available
Loyalty Programme
tarte rewards
Points on every purchase, birthday gift, exclusive offers, and member-only sales
Free delivery on orders over £39. Standard delivery 7-10 working days.
Returns Policy
Returns accepted within 60 days. Items must be unused in original packaging.
Founded
1999
Headquarters
New York City, USA
Parent Company
Kosé Corporation
Committed to eco-friendly practices with sustainably sourced ingredients like Amazonian clay and maracuja oil.
Shape Tape is tarte's iconic concealer and the #1 concealer brand. It provides full coverage, a natural finish, and is available in many shades.
Yes, tarte Cosmetics is cruelty-free and does not test on animals. All products are also formulated without parabens, mineral oil, and synthetic fragrances.
Amazonian clay is a key ingredient in many tarte products, sourced sustainably from the Amazon. It helps balance skin, control oil, and improve texture.
tarte is available at tartecosmetics.com with UK delivery, plus at Sephora UK, QVC, and other authorised retailers.
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+1 (646) 971–2676Customer Service Email
help@tartecosmetics.comCustomer Service Hours
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