rhode skin

Rhode is an American skincare brand founded by model and entrepreneur Hailey Bieber in June 2022, named after her middle name. Based in Los Angeles, California, the brand was co-founded with Lauren and Michael D. Ratner after Hailey began conceptualizing a cosmetics brand in 2019. Rhode launched with core products including the Peptide Glazing Fluid, Barrier Restore Cream, and the viral Peptide Lip Treatment. The brand has achieved cult status for its focus on achieving dewy, glazed skin. In May 2025, Rhode was acquired by e.l.f. Beauty in a $1 billion deal, with Hailey continuing as founder, chief creative officer, and head of innovation. The brand is expanding its UK retail presence through Sephora.