Primally Pure
Primally Pure is a Southern California skincare brand selling deodorants, face serums and masks, whipped body butters and tallow-based sunscreens.
No live codes or offers from Primally Pureright now — here's what to know before you shop.
About Primally Pure
Primally Pure is a skincare company headquartered in Murrieta, California, and founded by Bethany McDaniel, whose family runs Primal Pastures, a regenerative livestock farm in the region. The brand's timeline says its first products were sold at the farm stand in summer 2014, and Refinery29 reported in 2020 that the business employed about 36 people and ran a spa beside its headquarters.
What Primally Pure sells
- Deodorants, which the company says passed half a million units sold in 2020, alongside body washes, hand soaps and bar soaps
- Face care including cleansers, serums, masks, mists and balms, also grouped into routine sets for dry, oil-rich and acne-prone skin
- Whipped body butters, body oils, body polishes and a small baby range
- Tallow-based sun care such as a tinted SPF 30 serum and a lip and cheek tint with SPF 15
- Lip balms, candles and room sprays for the home
Primally Pure describes its ingredients as regenerative, organic or wildcrafted where possible and says it grows some of them on its own farm a couple of miles from headquarters. It packs products in compostable pulp, recyclable glass and aluminium, and since 2023 has run a packaging collection programme with Pact Collective.
Delivery and returns
The warehouse dispatches within 48 hours on weekdays, stretching to 3 to 5 business days at peak times. For UK orders, rates are worked out at checkout, where duties and taxes are collected as well; a test checkout for one lip balm to a London postcode returned express air courier at £25.00 with a 2 to 4 day estimate. American customers pay $8 for standard shipping, nothing on orders over $65, or $15 for expedited delivery.
Returns and exchanges are started through a self-service portal within 60 days of purchase, and the refund policy says customers are not charged for return shipping. Older orders are handled by email. At checkout, buyers can add Worry-Free Purchase, an optional paid package protection for lost, stolen, damaged or wrong deliveries that can be cancelled within 24 hours.
Ways to save at Primally Pure
Newsletter subscribers get 15% off a first purchase, and the store runs a points-based rewards programme on orders (checked October 2026).
Primally Pure is headquartered in Murrieta, California.
Shipping & Returns
UK: rates, duties and taxes calculated at checkout (test: express air courier £25.00, 2 to 4 days). US: standard $8, 7 to 10 business days after processing, free over $65; expedited $15. Dispatch within 48 hours Monday to Friday (3 to 5 business days at peak). Ships internationally.
Returns Policy
Return or exchange within 60 days of purchase via the self-service returns portal; the refund policy says return shipping is not charged. Orders older than 60 days: email hello@primallypure.com. Optional paid Worry-Free Purchase package protection can be cancelled within 24 hours.
Company Information
Headquarters
Murrieta, California
Sustainability
Primally Pure says it packs products in compostable pulp, recyclable glass and aluminium and has run a packaging collection programme with Pact Collective since 2023.
Frequently Asked Questions
How much is Primally Pure delivery to the UK?
UK delivery is priced at checkout, where duties and taxes are also collected. A test checkout for a single lip balm to a London postcode returned express air courier at £25.00, with a 2 to 4 day estimate.
How much is Primally Pure shipping in the US?
Standard US shipping costs $8 and is free on orders over $65, with expedited US shipping at $15. Orders leave the warehouse within 48 hours on weekdays, and standard delivery takes 7 to 10 business days after processing.
What is Primally Pure's returns policy?
Returns and exchanges can be started through the self-service returns portal within 60 days of purchase, and the refund policy says return shipping is not charged. Orders older than 60 days are handled by email at hello@primallypure.com.
Who founded Primally Pure?
Bethany McDaniel, whose family started the regenerative livestock farm Primal Pastures in Southern California. The company is headquartered in Murrieta, California, and its timeline records a holistic spa opening at headquarters in 2019.
How can shoppers save money at Primally Pure?
Joining the Primally Pure newsletter gives 15% off a first purchase, and orders earn points in the store's rewards programme (checked October 2026). The shop also sells bundled routine sets for different skin types.
What packaging does Primally Pure use?
Compostable pulp, recyclable glass and aluminium, according to Primally Pure. The company has also partnered with Pact Collective since 2023 on a programme that collects used beauty packaging so it can be repurposed.
How can shoppers contact Primally Pure?
By email at hello@primallypure.com, through the chat bubble on the website, or with the contact page forms for product, shipping, subscription and partnership questions. The site also keeps a resource library and the Pure Life blog.
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Customer Service Email
hello@primallypure.comSimilar Shops
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