CODE Beautiful
CODE Beautiful is a vegan and cruelty-free makeup brand founded by two Welsh sisters, selling mascara, lash primer, a 3-in-1 eye concealer and a brow gel.
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About CODE Beautiful
CODE Beautiful is a British makeup brand founded by Welsh sisters Sarah and Emma Cross, who started it after growing tired of products that failed to match their advertising. Its web store is run by CODE Beautiful Limited, Companies House number 08209755, and the brand says everything it makes is vegan and cruelty-free.
What CODE Beautiful sells
- Eye products: VLM Volumising Lengthening Mascara, the FFL Forget Fake Lashes lash primer and LLE Lid Lift Enhance, which works as a concealer, an eyelid primer and an eyeshadow
- NBD Natural Brow Definer, a brow gel sold in several shades
- Lip and cheek products: HTG Hydrate Tint Glow, a two-in-one tint, and the LIP Lip Intense Plumper, a lip treatment made with hyaluronic acid
- Ready-made sets such as the Lash Kit, Instant Eye Lift Kit and 5 Minute Makeup Kit, plus a build-your-own bundle
- Shampoo and conditioner for grey and silver hair, a makeup bag and e-gift cards
The brand also runs in-person sessions: a Makeup Club for groups of at least three people and one-to-one product advice with founder Sarah. Its site groups products by concern, such as hooded eyes, dark circles and short or thinning lashes.
Delivery and returns
CODE Beautiful's shipping policy prices UK delivery by Royal Mail 48 at £1.95, with free delivery on orders over £30. Orders placed before 1pm, Monday to Friday excluding bank holidays, are dispatched the same day. International parcels travel by Royal Mail International Tracked for £9.95, take up to 14 working days and are also free over £30; EU buyers can face import VAT, which the brand does not cover.
The returns page gives a 14-day money-back promise. Shoppers request a return by email within 14 days, quoting the order number, and pay their own return postage, and refunds follow within 7 working days of the parcel arriving. Faulty items must be reported within 7 days with photos, and nothing should be posted back before a returns number is issued. The policy adds that not getting the advertised results does not make a product faulty.
Discounts & Loyalty
Gift Cards Available
Shipping & Returns
UK: Royal Mail 48, £1.95; free over £30. Orders before 1pm Monday to Friday (not bank holidays) dispatch the same day. International: Royal Mail International Tracked, £9.95, up to 14 working days; free over £30. EU buyers may pay import VAT or duties.
Returns Policy
Request within 14 days by emailing hello@code-beautiful.com with the order number. The customer pays return postage. Refund within 7 working days of receipt. Report faulty items within 7 days with photos and wait for a returns number before sending.
Frequently Asked Questions
How much is CODE Beautiful delivery in the UK?
UK delivery costs £1.95 by Royal Mail 48 and is free on orders over £30. Orders placed before 1pm on a weekday, excluding bank holidays, are dispatched the same day.
What is the CODE Beautiful returns policy?
CODE Beautiful has a 14-day money-back promise. Request a return by email within 14 days, quoting the order number; the customer pays return postage, and refunds arrive within 7 working days of the return being received. Faulty items must be reported within 7 days with photos.
Does CODE Beautiful ship outside the UK?
Yes. International orders go by Royal Mail International Tracked for £9.95, or free over £30, and take up to 14 working days. EU customers can be charged import VAT or duties on arrival, which CODE Beautiful does not cover.
Who owns CODE Beautiful?
CODE Beautiful was founded by Welsh sisters Sarah and Emma Cross. The web store is operated by CODE Beautiful Limited, a company registered at Companies House under number 08209755, and Sarah runs one-to-one product advice sessions.
Is CODE Beautiful makeup vegan and cruelty-free?
Yes, according to the brand. CODE Beautiful describes its whole range as vegan and cruelty-free and has a dedicated page on the subject; the range covers mascara, lash primer, brow gel, a lid concealer and lip treatments.
What is CODE Beautiful Lid Lift Enhance?
Lid Lift Enhance (LLE) is CODE Beautiful's three-in-one product that acts as a concealer, an eyelid primer and an eyeshadow. The brand pitches it at tired or hooded eyes and dark circles, and sells it alone or in the Instant Eye Lift Kit.
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Customer Service Email
hello@code-beautiful.com