epres

epres (pronounced 'ap-ray') is a high-performance haircare brand founded in 2022 by world-renowned material scientist Eric Pressly, Ph.D., one of the chemists who invented Olaplex and the bond-building haircare category. Holding over 100 patents in bond-repair technology, Pressly considers epres Bond Repair Treatment his best invention yet. Inspired by pandemic boredom to outdo himself, he developed an acid-free formula with Biodiffusion technology that continues repairing hair even after drying. The brand offers salon-professional treatments for use during chemical services and at-home treatments. Distributed in the UK through Sweet Squared, epres represents the future of bond-repair haircare.