Color Wow
Color Wow is a hair care brand founded by Gail Federici in 2013, selling Dream Coat Supernatural Spray, Root Cover Up, volumising and texturising sprays, shampoos and the Curl Wow range.
Current Offers
About Color Wow
Color Wow is a hair care brand that Gail Federici founded in 2013 after earlier heading John Frieda Hair Care, where she created Frizz-Ease. L'Oréal agreed in 2025 to acquire Color Wow for its Professional Products Division. In Britain, uk.colorwowhair.com is run by Federici Brands Ltd from 7 Portman Mews in London.
What Color Wow sells
- Styling sprays such as Dream Coat Supernatural Spray, Money Mist, Style on Steroids and Xtra Large Bombshell Volumizer
- Root Cover Up powder and Insta-WOW Advanced Dry Shampoo
- Shampoos, conditioners and treatments, including Color Security Shampoo and Kale Cocktail
- The Curl Wow line: Snag-Free detangler, Hooked shampoo, Coco-Motion conditioner, Flo-etry serum and Shook bundling spray
- Travel sizes, super sizes, value sets and build-your-own bundles
The brand says its in-house laboratory, led by biochemist Dr Joseph Cincotta, avoids more than 1,400 restricted ingredients and a further 70 that Color Wow says can dull, darken or distort hair colour.
Delivery and returns
Standard UK delivery is free on orders over £35 and costs £3.95 below that. Parcels travel with Evri, and the shipping policy says accepted orders are normally sent within 48 hours. Evri next-day delivery costs £5.95 for weekday orders placed by 12pm and does not run on Sundays or bank holidays.
Under the refund policy, shoppers have 30 days from receipt to send back unopened products after a change of mind; for hygiene reasons, opened products are generally not refunded or exchanged. The customer pays return postage unless the product is faulty or misdescribed. Damaged deliveries should be reported to cs-uk@colorwowhair.com within 48 hours, and refunds go back to the original payment method within 14 days of the return arriving.
Ways to save at Color Wow
The UK store has a Subscribe + Save option for repeat orders and sells value sets and travel sizes. Signing up for Color Wow's marketing texts unlocks 15% off, with a further 15% for email sign-up (checked October 2026).
Color Wow was founded in 2013. It is part of L'Oréal.
Shipping & Returns
UK standard (Evri) £3.95, free over £35; orders normally dispatched within 48 hours. Evri next day £5.95 for weekday orders by 12pm; not on Sundays or bank holidays.
Returns Policy
Return unopened products within 30 days of receipt; opened products are generally not refunded or exchanged for hygiene reasons. The customer pays return postage unless the item is faulty or misdescribed. Report damaged deliveries to cs-uk@colorwowhair.com within 48 hours. Refunds within 14 days of the return arriving.
Company Information
Founded
2013
Parent Company
L'Oréal
Frequently Asked Questions
How much is Color Wow delivery in the UK?
Standard Evri delivery is free on Color Wow UK orders over £35 and costs £3.95 otherwise. Next-day delivery costs £5.95 for weekday orders placed by 12pm, excluding Sundays and bank holidays.
What is Color Wow's UK returns policy?
Unopened products can be returned within 30 days of receipt. For hygiene reasons Color Wow generally does not refund or exchange opened products, and the customer pays return postage unless the item is faulty or misdescribed.
How can shoppers save money at Color Wow?
Signing up for Color Wow texts unlocks 15% off, and email sign-up gives a further 15% (checked October 2026). The UK store also has Subscribe + Save, value sets and travel sizes.
Who owns Color Wow?
L'Oréal agreed in 2025 to acquire Color Wow, placing it in its Professional Products Division. Gail Federici founded the brand in 2013, and its UK store is run by Federici Brands Ltd in London.
Does Color Wow have a curly hair range?
Yes. Curl Wow is Color Wow's line for curly and wavy hair, made up of Snag-Free pre-shampoo detangler, Hooked shampoo, Coco-Motion conditioner, Flo-etry serum and Shook bundling spray.
Which ingredients does Color Wow avoid?
Color Wow says its formulas exclude more than 1,400 restricted ingredients. Its lab, headed by biochemist Dr Joseph Cincotta, also leaves out 70 others that the brand says can dull, darken or distort hair colour.
How do shoppers report a damaged Color Wow order?
Color Wow UK asks customers to email cs-uk@colorwowhair.com within 48 hours of delivery when an order arrives damaged. Approved refunds go back to the original payment method within 14 days of the product being returned.
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Customer Service Email
cs-uk@colorwowhair.comSimilar Shops
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