Glasses Direct

About Glasses Direct

Founded in 2004, Glasses Direct has established itself as the UK's leading online retailer for prescription eyewear. Headquartered in Rochester, Kent, with a trading office and warehouse in Nottingham, the company has revolutionised how Britons buy glasses. Part of the MyOptique Group, a subsidiary of global eyewear giant EssilorLuxottica, Glasses Direct is committed to making high-quality, affordable glasses accessible to over 3 million customers across the country. Their mission is to provide exceptional value and a seamless shopping experience, consistently saving customers an average of 49% compared to traditional high street opticians.

Explore Our Extensive Eyewear Collection

At Glasses Direct, you'll find an unparalleled selection of eyewear for every need and preference. Shop for a diverse range of prescription glasses online, including stylish options for women and men, advanced varifocal lenses, specialised gaming glasses, and blue-violet light filtering glasses. Their collection also features an impressive array of prescription sunglasses from renowned brands such as Ray-Ban, Oakley, Gucci, Marc Jacobs, Kate Spade New York, and Tiffany & Co., perfect for driving or everyday wear. Beyond frames, explore a variety of lens options, including Transitions Light Intelligent Lenses, Drivewear, KODAK Lenses, LensProtect+, and bifocal lenses, ensuring optimal vision and comfort.

Seamless Online Shopping Experience

Glasses Direct makes buying glasses online easy and enjoyable. Their signature Free Home Trial allows you to select up to four frames to try on at home for free, ensuring you find the perfect style and fit. Utilise the innovative Best Fit Machine to match new frames to the measurements of your current glasses, taking the guesswork out of online sizing. With qualified opticians on hand to provide expert advice and a generous 120-day free returns policy, you can shop with complete confidence. Customer service is readily available via phone at 01793 746601 or email at ask@glassesdirect.co.uk, with extended hours from 7:00 am – 8:00 pm on weekdays and 9:00 am – 4:00 pm on weekends.

Exclusive Offers & Discounts

Glasses Direct is proud to offer fantastic savings. Students can enjoy a significant 50% discount on 2-for-1 frames via UNiDAYS and 25% off lenses through Student Beans. NHS workers with a Blue Light Card are eligible for special offers, including £29 off purchases over £69, 2-for-1 frames, and a free second pair of glasses. Look out for their popular 2 for 1 offers, free varifocals, and free delivery on orders over £95, making quality eyewear even more affordable.