We use cookies to personalise the offers and shops we show you, remember your favourites, and keep making your experience better every visit. Choose "Accept All" for the full, personalised Virtual Mall, or set your own preferences. You stay in control. See our Privacy Policy.
OUAI UK offers award-winning haircare and body products, crafted with high-quality ingredients by celebrity stylist Jen Atkin, helping you achieve your best beauty routine.
No live deals right now from OUAI — you can still shop the latest below.
Shop at OUAIOUAI UK brings you an exquisite collection of award-winning hair and body products, meticulously crafted to elevate your daily beauty routine. Founded by renowned celebrity stylist Jen Atkin in 2016, OUAI has quickly become a global favourite, celebrated for its high-quality ingredients and effective formulations. The brand's philosophy, encapsulated by its name OUAI (pronounced 'way'), means 'yes' in that effortlessly chic, Parisian way – a nod to saying 'yes' to good hair and body days.
Explore a comprehensive selection designed to cater to all your beauty needs. From revitalising shampoos and conditioners to intensive treatments and innovative styling solutions, OUAI's haircare line is designed to transform your locks. Beyond hair, the brand offers a luxurious range of body cleansers, moisturisers, and deodorants, ensuring a head-to-toe pampering experience. A standout feature is their captivating range of perfumes and signature Hair & Body Mists, with popular scents like Melrose Place, North Bondi, and Santorini, allowing you to carry your favourite fragrance with you throughout the day.
Every OUAI product is developed with a commitment to excellence, utilising premium ingredients chosen for their efficacy. Jen Atkin's expertise as a celebrity stylist ensures that each formulation addresses real beauty concerns, delivering salon-quality results at home. OUAI UK is dedicated to providing an accessible luxury experience, making professional-grade beauty products available to everyone across the United Kingdom. Shop online for convenient delivery straight to your door and discover why OUAI is the answer to your beauty aspirations.
OUAI was founded in 2016 and is headquartered in Los Angeles, USA. It is part of Procter & Gamble (P&G).
Free UK delivery on orders over £30. Standard delivery 3-5 working days.
Returns Policy
30-day returns on unused products in original packaging.
Founded
2016
Headquarters
Los Angeles, USA
Parent Company
Procter & Gamble (P&G)
OUAI creates products for all hair types. Their range includes specific solutions for fine, thick, curly, and damaged hair.
Yes, OUAI is cruelty-free and does not test on animals. Many products are also vegan-friendly.
No reviews yet for OUAI
Be the first to write a reviewCustomer Service Email
hello@theouai.co.ukCustomer Service Hours
Mon-Fri 9am-5pm
Skin & Well-Being Products | Body Care | H2k Botanicals
H2k Botanicals offers a fantastic range of ethical, nature-inspired skin and body care products, promoting well-being with mood-boosting aromatherapy and cruelty-free formulations.
Parfumdreams Global
Parfumdreams Global offers an extensive selection of perfumes, cosmetics, and skincare products from leading brands, all at attractive prices with free UK delivery over £35.
Gorgeous Shop
Gorgeous Shop is one of the UK's leading online beauty retailers, offering a vast selection of hair, beauty, and cosmetic products from over 100 brands with nearly two decades of industry expertise.
Direct Cosmetics
Direct Cosmetics offers affordable branded cosmetics, discount fragrances, premium skincare, and budget-friendly haircare online, bringing top brands to you at unbeatable value.
