e.l.f. cosmetics

Shop 100% vegan, cruelty-free makeup and skincare at prices that prove beauty should be accessible to all.

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4 OffersStudent DiscountFree Delivery over £25.00

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AffordableCosmeticsCruelty-FreeMakeupSkincareVegan Beauty

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1st-14th Special 'Savings' on bundles!

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Give Them Their Flowers - Lip Perfecting Duo for £10 with code!

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Candy Crush - Lip Duo for £10 with code!

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Better Than Chocolates - Lip Duo for £10 with code!

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About e.l.f. cosmetics

e.l.f. (Eyes Lips Face) is an American cosmetics brand founded in 2004 by Joseph Shamah and Scott Vincent Borba, known for making quality beauty accessible at affordable prices. All e.l.f. products are 100% vegan and cruelty-free, free from phthalates, parabens, and other harmful ingredients. The brand achieved $1 billion+ revenue in 2025 and was named to TIME's 100 Most Influential Companies list. e.l.f. owns brands including Keys Soulcare (Alicia Keys), Well People, and Naturium, and announced plans to acquire Hailey Bieber's Rhode for up to $1 billion in 2025.

Discounts & Loyalty

Student Discount

Student discount available via partner platforms

Gift Cards Available

Loyalty Programme

Beauty Squad

Points on every purchase, birthday gift, exclusive offers, early access to new products, and free shipping rewards

Shipping & Returns

Free delivery over £25.00International Shipping

Free delivery on orders over £25. Standard delivery 3-5 working days.

Returns Policy

Returns accepted within 30 days. Items must be unused in original packaging.

Frequently Asked Questions

Is e.l.f. Cosmetics vegan?

Yes, all e.l.f. Cosmetics products are 100% vegan, containing no animal-derived ingredients.

Is e.l.f. cruelty-free?

Yes, e.l.f. Cosmetics is certified cruelty-free and does not test on animals. Products are not sold in markets requiring animal testing.

What does e.l.f. stand for?

e.l.f. stands for Eyes Lips Face, reflecting the brand's focus on makeup for these key areas.

What is e.l.f. Beauty Squad?

Beauty Squad is e.l.f.'s loyalty programme where you earn points on purchases, receive birthday gifts, and get early access to new products.

e.l.f. Cosmetics makes quality beauty accessible with 100% vegan, cruelty-free makeup and skincare at affordable prices. From bestselling primers and concealers to innovative skincare, e.l.f. proves you don't need to compromise quality for price. All products are free from phthalates, parabens, and harmful ingredients. Shop online with free delivery over £25 and join Beauty Squad for rewards.

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