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Discover Anastasia Beverly Hills, the iconic beauty brand renowned for its innovative makeup and cosmetics, particularly its acclaimed eyebrow products, designed to help you achieve a flawless, defined look.

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Anastasia Beverly Hills stands as a beacon of innovation in the beauty world, founded by Anastasia Soare, whose visionary approach to eyebrow shaping transformed the industry. Starting with a focus on the "Golden Ratio" to create perfectly balanced brows, the brand quickly expanded its expertise to a comprehensive line of high-quality cosmetics. Today, Anastasia Beverly Hills is globally recognised for its commitment to precision, performance, and empowering individuals to achieve their ultimate beauty potential. Discover why this iconic brand is a favourite among professionals and beauty enthusiasts alike.
At the heart of Anastasia Beverly Hills lies its celebrated eyebrow collection. Products like the Brow Wiz®, known for its ultra-slim tip and natural finish, and the new Microstroke Brow Pen, offering up to 24 hours of wear, are essential for achieving defined, full brows. Complement these with their volumising tinted brow gels for the ultimate feathered look. Take their quick quiz online to find your perfect custom brow routine and unlock your iconic brow style.
Beyond brows, Anastasia Beverly Hills offers a stunning array of makeup for eyes, face, and lips. Experience the ease and impact of GLIDR Eyeshadow Sticks, or enhance your lashes with the Lash Sculpt Mascara and Lash Genius Serum. For complexion perfection, explore the Smooth Blur Contour Stick and their acclaimed liquid foundations that promise flawless, all-day wear. Their luxurious lip products, including new shades of lip liner, provide rich colour and a sophisticated finish, ensuring every aspect of your makeup is impeccable.
Shopping for Anastasia Beverly Hills products in the UK is convenient and rewarding. The official website is your go-to destination for new beauty releases, best-sellers, and exclusive offers. Keep an eye out for special promotions, such as discounts on their lash lineup, and explore makeup sets or travel-size options. With gift cards available, it's easy to treat yourself or a loved one to the luxury of Anastasia Beverly Hills cosmetics. Enjoy a premium online shopping journey from discovery to delivery.
Anastasia Beverly Hills was founded in 1997 and is headquartered in Beverly Hills, California, USA. It is part of TPG Inc., with Salon + global retailers locations.
Student Discount
Anastasia Beverly Hills offers a 15% student discount through Student Beans and Youth Discount. This offer is valid for students shopping in the US or Canada.
NHS Discount
Key workers, including NHS staff and healthcare professionals, can receive a 20% discount by verifying their employment through GoCertify.
Military / Blue Light Discount
Military personnel and veterans can receive a 20% discount by confirming their eligibility through GoCertify.
Free shipping on qualifying orders.
Returns Policy
Returns accepted within 30 days.
Founded
1997
Headquarters
Beverly Hills, California, USA
Number of Stores
Salon + global retailers
Yes, all ABH products are cruelty-free and many are vegan.
Popular ABH brow products include Brow Wiz, Brow Freeze, Dipbrow Pomade and Brow Definer.
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Customer Service
1-800-310-3773Customer Service Email
info@anastasiabeverlyhills.comCustomer Service Hours
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Loyalty Programme
ABH Inner Circle
Members earn points for every purchase and can redeem them for discounts and other benefits. The programme has three tiers: Fan, Lover, and Icon. Benefits include birthday month gifts, anniversary month vouchers, early access to new products, and free standard shipping. Points earned never expire, but tier status resets after 365 days.
Parent Company
TPG Inc.
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