Rotary
Rotary is a watch brand founded in Switzerland in 1895 and now run from Birmingham, selling men's and ladies' automatic and chronograph watches, including the Seamatic 300 and Heritage lines.
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About Rotary
Rotary is a watch brand founded by watchmaker Moise Dreyfuss in La Chaux-de-Fonds, Switzerland, in 1895. Its base shifted to London early in the twentieth century, the winged logo arrived in 1925, and the brand is now run by Peers Hardy UK Ltd, trading as Rotary Watches, from Precision House in Birmingham. Peers Hardy Group took over the Rotary licence from Citychamp in February 2025.
What Rotary sells
- Men's automatics such as the Seamatic 300, Seamatic 300 GMT, Greenwich Automatic and Regent Skeleton
- The Pilot Chronograph and the Heritage and Rotary 1895 models
- Ladies' watches including the Cocktail and Heritage Astoria ranges
- A Rotary x Crystal Palace F.C. collection, accessories, an outlet range, and servicing and repairs
Each watch comes with a 2-year guarantee, which Rotary extends by 12 months when the watch is registered online; batteries, leather straps, glass and damage caused by the owner are not covered. The site also adjusts bracelets free of charge and accepts PayPal and Klarna.
Delivery and returns
UK delivery is free and goes by Royal Mail Tracked 48. Rotary's terms aim for delivery within 7 days, with most parcels arriving in 2 to 5 working days. The store also ships to Ireland, France, Germany, Italy, the Netherlands, Spain, Poland, the Czech Republic and Slovakia, with shipping costs, duties and taxes worked out at checkout.
Watches can be returned within 30 days of purchase, apart from pieces that were engraved, personalised or altered at the buyer's request. Customer service is on +44 (0)121 524 1400 from 9am to 4pm on weekdays, or by email at service@rotarywatches.com.
Rotary was founded in 1895 and is headquartered in Birmingham, England. It is part of Peers Hardy Group.
Shipping & Returns
UK delivery free on all orders by Royal Mail Tracked 48; aim within 7 days, most in 2 to 5 working days. Also ships to Ireland, France, Germany, Italy, Netherlands, Spain, Poland, Czech Republic and Slovakia; costs, duties and taxes calculated at checkout.
Returns Policy
Return within 30 days of purchase. Engraved, personalised or altered watches cannot be returned. Faulty watches are covered by a 2-year guarantee, extended by 12 months on online registration (batteries, leather straps, glass and owner damage excluded).
Company Information
Founded
1895
Headquarters
Birmingham, England
Parent Company
Peers Hardy Group
Frequently Asked Questions
Is Rotary delivery free in the UK?
Yes. UK orders ship free by Royal Mail Tracked 48, and Rotary's terms put most deliveries at 2 to 5 working days, within a 7-day target.
What is Rotary's returns policy?
Rotary accepts returns within 30 days of purchase. Watches that were engraved, personalised or altered at the buyer's request cannot be returned, and statutory rights for faulty goods still apply.
How long is the Rotary watch guarantee?
Rotary watches carry a 2-year guarantee, extended by 12 months when the watch is registered online. Batteries, leather straps, glass and damage caused by the owner are excluded.
Who owns Rotary watches?
Rotary is run by Peers Hardy UK Ltd, trading as Rotary Watches, from Precision House, Starley Way, Birmingham. Peers Hardy Group took over the Rotary licence from Citychamp in February 2025.
When was Rotary founded?
Moise Dreyfuss founded Rotary in La Chaux-de-Fonds, Switzerland, in 1895. The brand moved its base to London in the early twentieth century and introduced its winged logo in 1925.
Does Rotary ship to Europe?
Yes. Rotary ships to Ireland, France, Germany, Italy, the Netherlands, Spain, Poland, the Czech Republic and Slovakia. Shipping costs, duties and taxes for these orders are calculated at checkout.
How do shoppers contact Rotary customer service?
Rotary's customer service line is +44 (0)121 524 1400, open 9am to 4pm Monday to Friday. Email goes to service@rotarywatches.com, and servicing and repairs are booked through the site.
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Customer Service
+44 (0)121 524 1400Customer Service Email
service@rotarywatches.comCustomer Service Hours
9am to 4pm, Monday to Friday
