Watches of Switzerland shrugs off US tariffs as profits soar
Watches of Switzerland has delivered soaring profits and revenues despite having to navigate US tariffs and “continued pressures” on UK consumers.
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Watches of Switzerland is the UK's premier destination for luxury watches, offering an exquisite collection of iconic timepieces from world-renowned Swiss manufacturers.
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Shop at Watches of SwitzerlandWatches of Switzerland has been the UK's leading retailer of luxury timepieces since its establishment in 1924. With nearly a century of expertise, the brand is synonymous with quality, authenticity, and an unrivalled selection of the world's finest watches. Headquartered in Braunstone, Leicester, Watches of Switzerland operates numerous showrooms across the UK, offering a premium shopping experience both online and in-store.
Our collection features an extensive array of luxury Swiss watches from internationally acclaimed brands. Discover sophisticated designs from Cartier, precision engineering from TAG Heuer, and timeless elegance from Patek Philippe. We cater to all preferences with dedicated sections for men's luxury watches and ladies' luxury watches. Beyond new models, explore our carefully authenticated pre-owned watches and exceptional ex-display watches, providing opportunities to acquire prestigious timepieces at outstanding value. Whether you're looking for a Breitling Superocean, a Tudor Black Bay, or an OMEGA Seamaster, our online shop and showrooms are your ultimate destination.
As an authorised dealer for more Swiss brands than any other UK retailer, Watches of Switzerland guarantees authenticity and provides manufacturer warranties with every purchase. Our team of horological experts offers personalised advice and guidance, ensuring you make an informed decision. Utilise our innovative Virtual Boutique for a guided online shopping experience or book a personal appointment for a bespoke consultation.
Shopping for your dream watch is made easy with flexible options like interest-free credit and various promotional offers, including gift cards on selected purchases. Our customer service team is available seven days a week via live chat, WhatsApp, and phone to assist with any online enquiries or showroom appointments. We also offer student discounts through Student Beans and occasional military discounts, making luxury more accessible. Experience the convenience of next-day delivery on most items when you buy watches online UK from Watches of Switzerland.
Watches of Switzerland was founded in 1924 and is headquartered in Leicester, UK. It is part of Watches of Switzerland Group plc, with 170+ locations.
Student Discount
Watches of Switzerland offers student discounts via Student Beans.
Military / Blue Light Discount
There is currently no specific military personnel discount for Watches of Switzerland, although military members may occasionally receive discounts on special occasions like Christmas or Cyber Monday. A regular code (NEWBRFWZSZ3L) might offer 5% off.
Gift Cards Available
Free insured UK delivery. International shipping available.
Returns Policy
14-day returns on unworn items.
Founded
1924
Headquarters
Leicester, UK
Number of Stores
170+
Parent Company
Watches of Switzerland Group plc
Committed to sustainable luxury and responsible practices.
Yes, they are an authorised dealer for all brands they stock.
Yes, 0% interest finance is available on selected purchases.
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Be the first to write a reviewCustomer Service
020 7839 3342Customer Service Email
clientservices@watchesofswitzerland.co.ukCustomer Service Hours
Mon-Sat 10am-6pm
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Watches of Switzerland has delivered soaring profits and revenues despite having to navigate US tariffs and “continued pressures” on UK consumers.
Watches of Switzerland has upgraded its profit guidance after enjoying record sales in the US and an improving performance in the UK market.
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Harlequin has secured a significant upsize from the Watches of Switzerland Group, with a new flagship showroom set to open in Summer 2026. Combined with the current Goldsmiths retail space, the new showroom increases the Watches of Switzerland Group store at Harlequin to a total of 4,400 sq ft. This expansion...
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. The Watches of Switzerland Group has returned as headline sponsor of The King’s Trust Change a Girl’s Life campaign for the second consecutive year, reinforcing its commitment to helping young women facing adversity to build confidence, develop skills and access brighter futures. To celebrate the campaign, on 12 March...
Watches of Switzerland has upgraded its sales guidance for its 2026 financial year, after better than expected trading over the key holiday quarter.
