Watches of Switzerland hails ‘phenomenal’ US performance
Watches of Switzerland has upgraded its profit guidance after enjoying record sales in the US and an improving performance in the UK market.
Watches of Switzerland
Watches of Switzerland is the UK's premier destination for luxury watches, offering an exquisite collection of iconic timepieces from world-renowned Swiss manufacturers.
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No live deals right now from Watches of Switzerland — you can still shop the latest below.
Shop at Watches of SwitzerlandAbout Watches of Switzerland
Watches of Switzerland has been the UK's leading retailer of luxury timepieces since its establishment in 1924. With nearly a century of expertise, the brand is synonymous with quality, authenticity, and an unrivalled selection of the world's finest watches. Headquartered in Braunstone, Leicester, Watches of Switzerland operates numerous showrooms across the UK, offering a premium shopping experience both online and in-store.
Explore the Exquisite Collection
Iconic Brands and Diverse Ranges
Our collection features an extensive array of luxury Swiss watches from internationally acclaimed brands. Discover sophisticated designs from Cartier, precision engineering from TAG Heuer, and timeless elegance from Patek Philippe. We cater to all preferences with dedicated sections for men's luxury watches and ladies' luxury watches. Beyond new models, explore our carefully authenticated pre-owned watches and exceptional ex-display watches, providing opportunities to acquire prestigious timepieces at outstanding value. Whether you're looking for a Breitling Superocean, a Tudor Black Bay, or an OMEGA Seamaster, our online shop and showrooms are your ultimate destination.
Unrivalled Service and Expertise
As an authorised dealer for more Swiss brands than any other UK retailer, Watches of Switzerland guarantees authenticity and provides manufacturer warranties with every purchase. Our team of horological experts offers personalised advice and guidance, ensuring you make an informed decision. Utilise our innovative Virtual Boutique for a guided online shopping experience or book a personal appointment for a bespoke consultation.
Your Seamless Shopping Journey
Shopping for your dream watch is made easy with flexible options like interest-free credit and various promotional offers, including gift cards on selected purchases. Our customer service team is available seven days a week via live chat, WhatsApp, and phone to assist with any online enquiries or showroom appointments. We also offer student discounts through Student Beans and occasional military discounts, making luxury more accessible. Experience the convenience of next-day delivery on most items when you buy watches online UK from Watches of Switzerland.
Watches of Switzerland was founded in 1924 and is headquartered in Leicester, UK. It is part of Watches of Switzerland Group plc, with 170+ locations.
News & Updates
View allHarlequin has secured a significant upsize from the Watches of Switzerland Group,
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Harlequin has secured a significant upsize from the Watches of Switzerland Group, with a new flagship showroom set to open in Summer 2026. Combined with the current Goldsmiths retail space, the new showroom increases the Watches of Switzerland Group store at Harlequin to a total of 4,400 sq ft. This expansion...
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By Fiona BriggsThe Watches of Switzerland Group returns as headline sponsor of The King’s Trust Change a Girl’s Life campaign
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. The Watches of Switzerland Group has returned as headline sponsor of The King’s Trust Change a Girl’s Life campaign for the second consecutive year, reinforcing its commitment to helping young women facing adversity to build confidence, develop skills and access brighter futures. To celebrate the campaign, on 12 March...
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By Fiona BriggsWatches of Switzerland boosts FY26 sales guidance
Watches of Switzerland has upgraded its sales guidance for its 2026 financial year, after better than expected trading over the key holiday quarter.
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By Eloise HillWatches of Switzerland Group raises full year sales guidance
Watches of Switzerland Group has raised its full year sales outlook after a strong third quarter. In a trading statement, the group said sales growth was... View Article
Discounts & Loyalty
Student Discount
Watches of Switzerland offers student discounts via Student Beans.
Military / Blue Light Discount
There is currently no specific military personnel discount for Watches of Switzerland, although military members may occasionally receive discounts on special occasions like Christmas or Cyber Monday. A regular code (NEWBRFWZSZ3L) might offer 5% off.
Gift Cards Available
Shipping & Returns
0Click & CollectInternational Shipping
Free insured UK delivery. International shipping available.
Returns Policy
14-day returns on unworn items.
Company Information
Founded
1924
Headquarters
Leicester, UK
Number of Stores
170+
Parent Company
Watches of Switzerland Group plc
Payment Methods
Visa
Mastercard
American Express
Finance options
Sustainability
Committed to sustainable luxury and responsible practices.
Frequently Asked Questions
Is Watches of Switzerland an authorised dealer?
Yes, they are an authorised dealer for all brands they stock.
Does Watches of Switzerland offer finance?
Yes, 0% interest finance is available on selected purchases.
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Be the first to write a reviewContact Information
Customer Service
020 7839 3342Customer Service Email
clientservices@watchesofswitzerland.co.ukCustomer Service Hours
Mon-Sat 10am-6pm
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