Former M&S and Superdry finance boss joins Poundland
Wills is replacing Mark Jackson, who was brought in by MD Barry Williams in January 2025 to help with the sale and restructure
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Superdry is a premium UK outfitter, offering a distinctive blend of vintage Americana, Japanese-inspired graphics, and British tailoring across their stylish men's and women's clothing, jackets, and accessories.
No live deals right now from Superdry — you can still shop the latest below.
Shop at SuperdrySuperdry is a globally recognised fashion brand, established in 2003 and headquartered in Cheltenham, Gloucestershire, United Kingdom. Known for its distinctive style that merges vintage Americana, Japanese graphics, and British tailoring, Superdry has grown into an authentic premium outfitter. Operating through hundreds of branded locations across 65 countries, including numerous owned stores in the UK and mainland Europe, Superdry Plc. continues to deliver high-quality, fashion-forward clothing for a discerning global audience.
The Superdry official website is your premier destination to buy Superdry clothing online. Our extensive range caters to both men and women, offering everything from essential everyday wear to statement outerwear, all crafted with meticulous attention to detail.
Explore a comprehensive selection of men's clothing, including robust jackets & coats, comfortable hoodies & sweatshirts, stylish t-shirts, and smart shirts. Our range also features versatile jumpers, contemporary trousers, and premium denim, ensuring every man can find pieces to suit his individual style and needs.
For women, Superdry offers an equally impressive collection. Discover elegant dresses, fashionable jackets & coats, cosy hoodies & sweatshirts, and a variety of tops & shirts. Our selection of jeans & joggers provides both comfort and style, while jumpers & cardigans are perfect for layering. Find the latest trends and timeless classics to enhance your wardrobe.
Superdry is committed to delivering exceptional quality through premium fabrics and superior craftsmanship. Beyond style, the brand is dedicated to sustainability, actively working towards a Net Zero Carbon Emissions goal by 2040. We focus on incorporating low-impact materials and ensuring responsible production practices across our supply chain, making Superdry a choice you can feel good about.
Experience seamless online shopping at superdry.com. We offer various ways to save, including a 10% student discount via UNiDAYS and a 10% NHS/Armed Forces discount for Blue Light Card holders on full-price items. Our dedicated customer service team is available to assist with any queries, ensuring a smooth and enjoyable shopping journey. Don't miss our seasonal sales for fantastic deals on premium Superdry styles.
Superdry was founded in 2003 and is headquartered in Cheltenham, Gloucestershire. It is part of Superdry Plc., with 100+ UK stores locations.
Student Discount
10% off when spending £30 or more. Verify student status using UNiDAYS. Available for students over 16 in full-time education including apprentices.
NHS Discount
Superdry offers a 10% discount for NHS staff who are Blue Light Card holders. This discount applies to full-price purchases and can be used in UK stores and online.
Military / Blue Light Discount
Superdry does not offer a specific military discount. However, members of the armed forces are eligible for the 10% Blue Light Card discount, applicable to full-price purchases in UK stores and online.
Gift Cards Available
Standard UK delivery £4.99. Free delivery on orders over £50. Express next day delivery available.
Returns Policy
Free returns within 60 days. Items must be unworn with tags attached. Refund to original payment method.
Founded
2003
Headquarters
Cheltenham, Gloucestershire
Number of Stores
100+ UK stores
Parent Company
Superdry Plc.
Superdry is committed to becoming one of the most sustainable fashion brands. Their 'Superdry Sustainability' programme focuses on organic cotton, recycled materials, and reducing environmental impact. They aim to be net-zero by 2040.
Superdry is a British brand founded in Cheltenham in 2003, blending American vintage style with Japanese graphics.
Yes, students can receive 20% off through UNiDAYS verification.
Superdry offers free returns within 60 days. Items must be unworn with original tags attached.
Yes, Superdry is known for high-quality materials and construction, particularly in their jackets and outerwear.
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Be the first to write a reviewCustomer Service
0345 270 9876Customer Service Email
customerservice@superdry.comCustomer Service Hours
Monday-Friday 9am-5pm
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Wills is replacing Mark Jackson, who was brought in by MD Barry Williams in January 2025 to help with the sale and restructure
The former finance director of Superdry and Marks & Spencer is set to join struggling discounter Poundland as it continues its turnaround under new ownership.
Drapers Superdry tech chief’s tips for technology simplification As AI, automation and robotics continue to gain ground in fashion retail, Dafydd Moore, director of global technology at Superdry, shares his tips on how to successfully lead teams through tech changes. The post Superdry tech chief’s tips for technology simplification appeared first on Drapers.
Fashion retailer Superdry has launched its first-ever & Co outlet store in the UK at Caledonia Park in Scotland.
Drapers Superdry reveals locations of next stores Superdry is opening six new stores across the UK and Europe by October. Drapers reveals the locations below. The post Superdry reveals locations of next stores appeared first on Drapers.