Samsonite serves up most decadent campaign yet, starring Olivia Culpo
Discover what's happening in retail today, Retail Times publishes international & UK retail news covering products, data, tech, packaging, people, research, comment and much more. Samsonite, the iconic and trusted leader in travel gear since 1910, unveils its new Chocolate Mauve colorway as the latest chapter of its brand platform, “It’s Not Just a Bag, It’s a Samsonite,” starring Olivia Culpo. A rich, trend-forward neutral, Chocolate Mauve reflects the growing consumer desire for travel...
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By Fiona Briggs