Frasers Group snaps up stake in Puma
Drapers Frasers Group snaps up stake in Puma Mike Ashley's Frasers Group has snapped up a 5.77% stake in sportswear retailer Puma. The post Frasers Group snaps up stake in Puma appeared first on Drapers.
Puma is the fastest sports brand in the world, offering a dynamic range of clothing, shoes, and accessories for men, women, and kids, blending style and comfort for peak performance.
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Shop at PumaPuma is a leading global sports brand, dedicated to designing, developing, selling, and marketing athletic and lifestyle footwear, apparel, and accessories. With a strong presence in the UK, Puma is synonymous with speed, performance, and style. Our mission is to empower athletes and consumers with products that combine cutting-edge technology with contemporary design, helping them to perform at their best and express their individuality. We are committed to innovation and quality, ensuring every item meets the high standards expected from a world-class sports brand.
Discover an extensive selection of Puma shoes online, including performance running shoes, versatile training footwear, and iconic lifestyle trainers. From the classic Suede to the innovative CELL GEO and H-STREET OG collections, our footwear is engineered for comfort, support, and durability. Find the perfect pair for your sport or everyday style.
Our apparel collection features a wide array of sportswear and activewear for men, women, and kids. Shop for high-quality t-shirts, comfortable hoodies, stylish jackets, and performance-driven polos. Explore our exclusive collaborations with partners like Scuderia Ferrari HP and McLaren Racing for unique designs that blend motorsport heritage with modern fashion.
Enhance your outfit and performance with Puma's range of accessories. From durable sports bags and backpacks to stylish caps and socks, our accessories are designed to complement your active lifestyle and add a finishing touch to your look.
Enjoy a convenient and secure shopping experience at uk.puma.com. We offer reliable delivery options across the UK, including free standard shipping on orders over £50. Take advantage of our 15% student discount and easy returns policy, making it simple to shop for your favourite Puma gear. Our customer support team is always ready to assist with any queries, ensuring a smooth and enjoyable shopping journey.
Puma was founded in 1948 and is headquartered in Herzogenaurach, Germany. It is part of Kering (majority owner), with 14 locations.
Drapers Frasers Group snaps up stake in Puma Mike Ashley's Frasers Group has snapped up a 5.77% stake in sportswear retailer Puma. The post Frasers Group snaps up stake in Puma appeared first on Drapers.
Mike Ashley’s Frasers Group has taken a 5.77 per cent stake in sportswear giant Puma, positioning the retail billionaire alongside the brand’s largest shareholder as the German company attempts to recover from a difficult year. The investment, disclosed in a stock exchange filing on Thursday, was largely built through derivatives, with Frasers entering a series...
The British retail group is now the second-largest shareholder in the German sportswear brand after acquiring a 5.77% stake

Drapers Puma profit plummets Puma has reported a sharp decline in sales and swung to a loss for the year to 31 December 2025, with the sportswear giant warning 2026 will be a transition year before a return to growth. The post Puma profit plummets appeared first on Drapers.
Momentum is building in the sportswear sector, with Adidas enjoying double-digit growth in its most recent quarter and Puma receiving a vote of confidence in its turnaround after Chinese giant Anta Sports scooped up a €1.5bn stake.

Student Discount
Student discount available via UNiDAYS and Student Beans
NHS Discount
Puma offers a 15% discount for NHS staff and key workers, available through Blue Light Card or by verifying key worker status at checkout.
Military / Blue Light Discount
Puma offers a 15% military discount for British Armed Forces members and associated communities, available through Blue Light Card and Gocertify.
Gift Cards Available
Loyalty Programme
AdvoCAT Loyalty Program
Members earn points with every eligible purchase on PUMA.COM or at participating PUMA retail stores within their registered country. These points can be accumulated and redeemed for AdvoCAT Vouchers for future online or in-store purchases. Tier levels are based on annual spending, with higher tiers unlocking more points per purchase.
Free standard delivery on all orders. Express delivery available.
Returns Policy
Free returns within 30 days. Items must be unworn with tags attached.
Founded
1948
Headquarters
Herzogenaurach, Germany
Number of Stores
14
Parent Company
Kering (majority owner)
Committed to sustainability with targets to reduce carbon emissions, use more sustainable materials, and achieve circular products.
Yes, PUMA offers free standard delivery on all UK orders. Express delivery options are available for an additional charge.
Yes, students can access PUMA discounts through UNiDAYS or Student Beans by verifying their student status.
PUMA offers free returns within 30 days. Items must be unworn with original tags attached.
Yes, PUMA sponsors major football teams including Manchester City, AC Milan, Borussia Dortmund, and many national teams.
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Customer Service
+44 (0) 203 - 32 65 481Customer Service Email
uk.customersupport@puma.comCustomer Service Hours
Contact via email or website chat
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