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LURA offers exquisite Italian-made luxury handbags, each featuring a unique Digital ID for complete traceability and a commitment to conscious craftsmanship.
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Shop at LURALURA is a luxury brand dedicated to creating exquisite handbags and accessories, proudly rooted in the rich tradition of Italian craftsmanship. With a focus on 'A Sartorial Metamorphosis', LURA combines classic elegance with contemporary innovation, offering products that are both beautiful and meaningful. The brand's commitment to quality is evident in every stitch, ensuring that each bag is not just an accessory, but a piece of wearable art, designed to last and be cherished.
The LURA collection showcases a range of meticulously designed handbags, including popular models like the Mini Yve and Mini Enni Brief. Shoppers can explore a diverse selection of styles, from sophisticated everyday carryalls to elegant evening bags. Beyond their core collection, LURA offers a bespoke service with ten carefully curated shades, allowing for a truly personal touch. Each bag reflects the brand's dedication to 'One Piece at a Time' philosophy, ensuring unique character and superior finish. For those looking to buy luxury bags online, LURA provides an unparalleled selection.
A cornerstone of the LURA brand is its pioneering Unique Digital ID system. Every LURA bag is equipped with a QR code, which, when scanned via the LURA App, reveals the complete journey of the product. This includes details on where and when it was made, and the origin and description of all materials. This commitment to transparency and 'Consciously Crafted' production highlights LURA's dedication to ethical sourcing and sustainable luxury, setting a new standard for the industry and offering peace of mind to the environmentally conscious consumer.
LURA is headquartered in Recanati, Italy. It is part of MerPro GmbH.
Gift Cards Available
Shipping of our products and your orders are now completely plastic-free thanks to our co-operation with NaturaPack GmbH. Details on delivery times and costs are available at checkout.
Returns Policy
Please refer to the 'Right of Revocation' link on our website for detailed information on returns and exchanges. We aim for customer satisfaction.
Headquarters
Recanati, Italy
Parent Company
MerPro GmbH
LURA is committed to conscious craftsmanship, with each bag featuring a Unique Digital ID to trace its complete history, including materials origin and production details, ensuring ethical and sustainable luxury.
LURA specialises in luxury Italian-made handbags and accessories, including iconic styles like the Mini Yve and Mini Enni Brief, as well as a bespoke collection of unique shades.
Each LURA bag comes with a Unique Digital ID, accessible via a QR code. Through the LURA App, you can view the complete history of your bag, including its production details, manufacturing location, and the origin and description of all materials used.
LURA products are proudly "Made in Italy," reflecting the brand's commitment to traditional Italian craftsmanship and high-quality production standards.
Yes, every LURA product comes in signature packaging, including a soft cotton dust bag and a beautiful gift box. You can also include a personalised gift card with your message when sending a gift.
You can contact LURA by phone at +39 071 757 0215. Their headquarters are located in Recanati, Italy.
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+39 071 757 0215Customer Service Email
info@merpro.gmbh
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