Natural Baby Shower Ltd

Natural Baby Shower is an award-winning independent nursery retailer that stocks over 140 eco, ethical, and premium baby brands. Founded in 2007 by Victoria Hampson and Clifton Vaughan, the company was born from Victoria's first pregnancy experience while living in New Zealand in 2003, when she realised there was nothing dedicated to eco baby products in the UK. Starting from a kitchen table, Natural Baby Shower has grown into the UK's leading independent retailer for sustainable baby products. The family-run business now employs 75 staff at their Bracknell headquarters and achieved £28 million in sales in 2023, with expectations to exceed £30 million. Their philosophy is simple: "if you buy well, you'll buy once." This drives their commitment to curating only the best quality products that are built to last. The range includes pushchairs, car seats, nursery furniture, feeding equipment, clothing, and toys from premium brands like Silver Cross, BabyBjörn, Stokke, and Nuna. Natural Baby Shower's physical store in the heart of Surrey has been welcoming families since 2015, spread across two spacious floors where parents can test and experience products hands-on. The store offers personalised consultations with trained nursery experts who help parents navigate the often overwhelming world of baby products. The company has won multiple awards including Best Online Retailer, Retail Business of The Year, Best Independent Retailer at Loved By Parents, and Parenting Brand Of The Year at Made For Mums.