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The Nursery Store

The Nursery Store

The Nursery Store (formerly Online4Baby) is your go-to UK online shop for baby essentials, offering great value on pushchairs, car seats, nursery furniture, and more since 1987.

2 offers
10% off
Nursery & Baby Gear
2 OffersFree over £50

Current Offers

Best Deal
10%OFF

10% off

when you sign up to our newsletter

Valid until 01/05/2027
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45%OFF

Up to 45% off prams, car seats and more in the Big Autumn Sale

Prices are falling in The Big Autumn Sale. Save up to 45% on prams, car seats, nursery furniture and more, with free delivery over £50.

Valid until 20/12/2026
Get Offer

About The Nursery Store

The Nursery Store, formerly known as Online4Baby, has been a cornerstone for UK families since 1987. With decades of experience, we understand the unique needs of parents and children, striving to offer an unparalleled selection of baby and nursery products. Our commitment is to provide not just products, but solutions that make parenting easier, safer, and more enjoyable. We are proud to be a trusted online retailer, known for our extensive range, competitive pricing, and outstanding customer support.

Explore Our Extensive Baby & Nursery Range

Our online store is a treasure trove of baby essentials. From the moment you start preparing for your new arrival, The Nursery Store has you covered. Browse our comprehensive categories including a vast array of pushchairs and prams, ensuring comfortable and safe travel for your little one. Our selection of car seats caters to every stage of growth, from infant carriers to booster seats, featuring advanced safety features. Transform your baby's room with our beautiful nursery furniture, including cots, wardrobes, and changing units, alongside soft bedding and accessories for a perfect sleep environment. Don't forget to check our clearance section for incredible savings on high-quality items.

Unbeatable Value and Service

At The Nursery Store, value doesn't compromise quality. We regularly feature unmissable offers and promotions, allowing you to get more for your money. Enjoy the convenience of free delivery on orders over £50 and the option for next-day delivery when you need items quickly. Our customer-centric approach extends to our generous 365-day exchange policy and a straightforward 30-day refund process. With thousands of positive customer reviews, you can shop with confidence, knowing you're choosing a retailer dedicated to your family's needs.

The Nursery Store was founded in 1987 and is headquartered in Manchester, UK. It is part of Kooltrade, with Online only locations.

Shipping & Returns

Free delivery over £50

Free delivery over £50. Next Day Delivery available if you order by 9pm.

Returns Policy

365-Day Returns for exchanges (item must be new, unused, in original packaging). Full refunds within 30 days of receiving your order, subject to eligibility.

Company Information

Founded

1987

Headquarters

Manchester, UK

Number of Stores

Online only

Parent Company

Kooltrade

Payment Methods
Visa
Mastercard
PayPalPayPal
Klarna

Frequently Asked Questions

What kind of products does The Nursery Store offer?

The Nursery Store (formerly Online4Baby) offers a wide range of baby essentials including pushchairs, car seats, nursery furniture, bedding & accessories, and much more from leading brands like Puggle, Mamas & Papas, iCandy, Ickle Bubba, Joie, and Graco.

What are your delivery options and costs?

We offer free delivery on all orders over £50. For urgent needs, next-day delivery is available if you order by 9pm. Specific delivery charges for orders under £50 will be displayed at checkout.

What is your returns policy?

We offer a generous 365-day exchange guarantee for a different size, colour, or style, provided the item is brand new, unused, and in its original packaging. For refunds, you can return items within 30 days of receiving your order, subject to our return eligibility criteria (unused, original packaging, resalable condition).

How can I contact The Nursery Store customer service?

You can contact our customer service team by emailing hello@thenurserystore.com or by filling out the contact form on our website. We aim to respond to enquiries within 2-4 working days.

Do you offer any discounts or sales?

Yes, we regularly have 'Unmissable offers' and a dedicated 'Clearance' section on our website. We also run 'End of Season Sales' with significant discounts, and you can sign up for our nursery newsletter for exclusive early access to new product launches, competitions, and limited-time offers.

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