BabyBjörn

Award-winning Swedish baby products designed with safety, quality, and simplicity for modern parents.

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Baby BouncersBaby CarriersBaby ProductsNurseryParentingSwedish Design

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About BabyBjörn

BabyBjörn is a beloved Swedish family company that has been creating innovative baby products since 1961. Founded by Björn Jakobson and his sister-in-law Elsa Jakobson, the company started with baby bouncers before introducing their iconic baby carrier in 1973. Every BabyBjörn product is designed with safety, quality, and simplicity at its core, developed in close collaboration with medical experts. From baby carriers and bouncers to travel cots, high chairs, and bathroom products, BabyBjörn has helped generations of parents care for their little ones with confidence and style.

Discounts & Loyalty

Gift Cards Available

Shipping & Returns

Free delivery over £50.00International Shipping

Free standard delivery on orders over £50. Express delivery options available.

Returns Policy

30-day returns policy. Products must be unused, in original packaging with tags attached.

Frequently Asked Questions

From what age can I use a BabyBjörn carrier?

BabyBjörn carriers can be used from birth (minimum 3.5kg) with no infant insert needed. Different models suit different ages and weights.

Are BabyBjörn products safe?

Yes, all BabyBjörn products exceed international safety standards and are developed with paediatricians and other medical experts.

Can BabyBjörn bouncer covers be washed?

Yes, bouncer fabric seats are machine washable at 40°C, making them easy to keep clean and hygienic.

Is BabyBjörn carrier good for baby's hips?

Yes, BabyBjörn carriers are acknowledged by the International Hip Dysplasia Institute as hip-healthy products.

BabyBjörn creates thoughtfully designed baby products that make parenting easier. Their baby carrier range includes options for newborns through to toddlers, with ergonomic designs that distribute weight evenly and support healthy hip development. The iconic Bouncer Bliss provides natural, baby-powered bouncing, while their travel cots offer safe, comfortable sleep on the go. BabyBjörn's kitchen and bathroom ranges help with feeding and potty training milestones. Every product exceeds safety standards and is designed to last, reflecting over 60 years of Swedish craftsmanship.

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