Etta Loves

About Etta Loves UK

Etta Loves UK is a pioneering brand in baby sensory essentials, founded in 2016 by Jen Fuller. Driven by a passion for supporting early development, the company collaborates with visual experts to create products that are not only beautiful but also scientifically designed to aid babies' cognitive and visual growth. Based in London, Etta Loves has quickly gained recognition for its innovative approach to baby products, making sensory play accessible and enjoyable for families across the UK and internationally.

Our Unique Product Range

At the heart of Etta Loves is a carefully curated selection of sensory items. Shoppers can find a wide array of baby muslins, engaging playmats, soothing teethers, and versatile sensory strips. Each product is crafted with patterns and contrasts specifically tailored to different stages of a baby's visual development, from newborn to beyond. Popular items include the Sensory Hanging Squares and the Plant Print 3-Pack Muslins, all designed to provide optimal visual stimulation and support.

Sensory Play Made Easy

Etta Loves believes in making sensory play effortless and impactful. Their products are designed for "developing eyes," helping babies instinctively seek patterns that match what they can see. This focus on scientific principles ensures that every item, whether it's a sensory grasp ball or a pram toy, contributes to "calmer everyday moments" for both baby and parent. The brand's commitment to quality and expert collaboration sets it apart in the market for baby essentials UK.

Shopping with Etta Loves

Etta Loves offers a convenient online shopping experience, with products readily available for purchase on their website. They are also stocked by major retailers like John Lewis & Partners and Selfridges, providing multiple avenues for customers to discover their range. The brand values its customers, offering special discounts for NHS and healthcare workers, as well as military personnel, often through Blue Light Card. A dedicated Rewards Program and Refer a Friend scheme further enhance the shopping experience, providing benefits and savings for loyal customers.