UpCircle

UpCircle

UpCircle offers award-winning, cruelty-free ethical skincare and haircare, giving natural ingredients a new lease of life with vegan, zero-waste products that are good for you and the planet.

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About UpCircle: Pioneering Sustainable Beauty

UpCircle, established in London in 2016, has rapidly become a leading name in the ethical beauty industry. Born from a desire to make a positive impact, the brand's core mission revolves around upcycling natural ingredients that would otherwise be discarded. This innovative approach not only creates highly effective skincare and haircare products but also significantly reduces waste, embodying a true commitment to environmental responsibility. When you buy UpCircle products online, you're choosing a brand that prioritises sustainability, cruelty-free practices, and vegan formulations.

Discover the UpCircle Product Range: Skincare & Haircare for All

The extensive UpCircle product range caters to a variety of skin and hair needs, all crafted with their signature upcycled ingredients. Explore their popular skincare UK collection, featuring everything from invigorating coffee face scrubs and gentle chai spice cleansers to hydrating face creams and antioxidant-rich serums. For those seeking natural haircare, UpCircle offers nourishing shampoos and conditioners designed to leave your hair feeling healthy and vibrant. Each product is formulated with potent natural extracts, ensuring efficacy while remaining kind to your skin and the planet. Shop UpCircle beauty online for a truly transformative experience.

Shop with Confidence: Discounts, Loyalty & Customer Care

Shopping for UpCircle ethical skincare is made easy and rewarding. The brand offers excellent customer support, reachable via phone at +44 (0) 800 368 9570 or email at hello@upcirclebeauty.com, ensuring a prompt response to all enquiries. Customers can also benefit from a 15% student discount, NHS discount, and military discount, making their sustainable products more accessible. Join the UpCircle Inner Circle loyalty programme to earn points with every purchase and unlock exclusive rewards. With dedicated websites for UK, EU, and US customers, experiencing UpCircle's award-winning range has never been simpler.

UpCircle was founded in 2016 and is headquartered in London, UK. It is part of Optiat Ltd., with 740+ locations.

Discounts & Loyalty

Student Discount

Yes, they offer a 15% student discount, verifiable via Student Beans or Gocertify.me.

NHS Discount

Yes, they offer a 15% discount for NHS staff and key workers/essential workers, obtainable by verifying employment at checkout or via Gocertify.me. Some sources indicate 20%.

Military / Blue Light Discount

Yes, they offer a 15% discount for military personnel and veterans, obtainable by confirming eligibility via Gocertify.me.

Gift Cards Available

Loyalty Programme

UpCircle Inner Circle

Members earn 'Planets' (points) with every purchase, for referring friends, and completing actions, which can then be redeemed for discounts. They also have a 'Give £10, Get £10' referral program.

Shipping & Returns

International Shipping

UK delivery available. Free shipping on orders over a qualifying amount.

Returns Policy

30-day returns on unused products.

Company Information

Founded

2016

Headquarters

London, UK

Number of Stores

740+

Parent Company

Optiat Ltd.

Payment Methods
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Mastercard
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Sustainability

Certified B Corp, Organic, Vegan, Cruelty-free, and Plastic Negative. Upcycles 100kg of ingredients daily including 400 tons of rescued coffee. 99% plastic-free recyclable packaging in glass and aluminium.

Frequently Asked Questions

What does UpCircle upcycle?

UpCircle upcycles 50 different ingredients including spent coffee grounds from London coffee shops, chai tea spices, and fruit stones, rescuing over 400 tons of coffee to date.

Is UpCircle vegan and cruelty-free?

Yes, UpCircle is certified Vegan and Cruelty-free, as well as B Corp, Organic, and Plastic Negative.

Was UpCircle on Dragon's Den?

Yes, founders Will and Anna Brightman successfully pitched on Dragon's Den in August 2018, though they ultimately continued growing the business independently.

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5 Ways to Save at UpCircle in 2026

  1. Student discount

    Yes, they offer a 15% student discount, verifiable via Student Beans or Gocertify.me.

  2. NHS discount

    Yes, they offer a 15% discount for NHS staff and key workers/essential workers, obtainable by verifying employment at checkout or via Gocertify.me. Some sources indicate 20%.

  3. Military & Blue Light discount

    Yes, they offer a 15% discount for military personnel and veterans, obtainable by confirming eligibility via Gocertify.me.

  4. Join UpCircle Inner Circle

    Members earn 'Planets' (points) with every purchase, for referring friends, and completing actions, which can then be redeemed for discounts. They also have a 'Give £10, Get £10' referral program.

  5. Gift cards available

    Buy discounted UpCircle gift cards from cashback sites to save even more.

Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.

UpCircle Quick Facts

Standard DeliveryUK delivery available. Free shipping on orders over a qualifying amount.
Free DeliveryNot available
Click & CollectNot available
Returns Policy30-day returns on unused products.
Student DiscountYes, they offer a 15% student discount, verifiable via Student Beans or Gocertify.me.
NHS DiscountYes, they offer a 15% discount for NHS staff and key workers/essential workers, obtainable by verifying employment at checkout or via Gocertify.me. Some sources indicate 20%.
Military DiscountYes, they offer a 15% discount for military personnel and veterans, obtainable by confirming eligibility via Gocertify.me.
International ShippingAvailable
Payment MethodsVisa, Mastercard, PayPal, Apple Pay, Google Pay
Founded2016
HeadquartersLondon, UK

Last verified: February 2026