Freddy UK

Freddy is an Italian fashion company established in 1976 by Carlo Freddi, originally focusing on dancewear before evolving into a global sportswear and fashion brand. With a turnover exceeding 50 million Euro, the brand combines Italian sophistication with innovative design. The company's breakthrough came with WR.UP, revolutionary jersey trousers with an innovative shaping effect protected by six exclusive patents. Launched in 2012, WR.UP celebrated one million items sold within just over a year. The design combines the classic look of jeans with legging-like comfort, smoothing and shaping while offering incredible flexibility. Freddy UK is the official store for the UK and Ireland, bringing the most advanced technology in women's pants to British customers. The WR.UP pants feature rubberised support panels and waistband, crafted from stretchy jersey cotton that provides extra lift where needed. The brand won a significant intellectual property case in the English courts, defending their unique designs against copycat products. The UK and Ireland represent 11-14% of Freddy's total worldwide WR.UP sales, demonstrating the strong British appetite for Italian fashion innovation.