British & Irish Lions
The British & Irish Lions Official Store offers a wide range of rugby merchandise, apparel, and accessories for fans of the iconic touring team, including gear for men, women, and the newly introduced Lions Women.
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Shop at British & Irish LionsAbout The British & Irish Lions Store
The British & Irish Lions represents one of rugby's most enduring and celebrated traditions. With a history stretching back to 1888, this unique team, comprising the elite players from England, Ireland, Scotland, and Wales, embarks on challenging tours every four years to face formidable opponents in Australia, New Zealand, or South Africa. The Official British & Irish Lions Store is the premier destination for fans to connect with this iconic sporting brand, offering a vast array of merchandise that embodies the team's spirit of grit, determination, and friendship.
Explore Official British & Irish Lions Merchandise
Our online shop provides an unparalleled selection of official British & Irish Lions gear. From high-quality replica jerseys that let you wear the colours of your heroes, to comfortable training wear perfect for your own fitness regime, we cater to every fan. Discover a wide range of casual clothing, including stylish hoodies, t-shirts, and jackets, alongside essential accessories like caps, scarves, and keyrings. We are also proud to feature merchandise for the exciting new Lions Women initiative, ensuring comprehensive support for all aspects of the Lions' future. Whether you're preparing for the next tour or simply showing your allegiance, find all your Lions apparel and accessories here.
Seamless Shopping & Fan Experience
Shopping at the Official British & Irish Lions Store is designed for convenience and satisfaction. We offer a secure online shopping environment, with dedicated customer service available to assist with any order, delivery, or return queries. Take advantage of our exclusive discounts, including a student discount via TOTUM and an NHS discount through Health Service Discounts. Enhance your fan journey further with the 'Lions Clubhouse' app, offering unique content and community features for merchandise owners. Join the pride and celebrate the legacy of the British & Irish Lions with authentic, high-quality merchandise delivered directly to your door.
British & Irish Lions was founded in 1888 and is headquartered in Dublin, Ireland. It is part of Fanatics (International) Limited, with 0 locations.
Discounts & Loyalty
Student Discount
The British & Irish Lions Official Store offers a 10% student discount on full-priced items via TOTUM.
NHS Discount
The British Lions Official Store offers a 15% NHS discount through Health Service Discounts.
Loyalty Programme
Lions Clubhouse
The 'Lions Clubhouse' app offers exclusive features for merchandise owners, including Matchday Passes for live content, polls, and voting, Matchday Memories, a Fan Community Forum, and a Virtual Locker Room, enhancing the overall fan experience.
Shipping & Returns
The Official British & Irish Lions Store provides delivery services for its merchandise. For detailed information regarding order tracking, delivery options, estimated timings, and costs, please refer to the shipping section on their website or contact their dedicated customer service team. International shipping is likely available to cater to their global fanbase.
Returns Policy
For enquiries regarding returns for Official Lions Store orders, customers are advised to contact the Official Lions Rugby Store customer service team directly. Typically, returns are accepted for items in their original condition within a specified return window. Full details on the returns process can be found on their website.
Company Information
Founded
1888
Headquarters
Dublin, Ireland
Number of Stores
0
Parent Company
Fanatics (International) Limited
Payment Methods
Frequently Asked Questions
How can I contact customer service for my Official Lions Store order?
For any enquiries regarding Official Lions Store orders, including order tracking, delivery, or returns, you can contact customer service by phone at +44 (0) 330 0536 006 or via email at customer.services@store.lionsrugby.com. Phone support is available 24 hours a day, 7 days a week.
What is the returns policy for items purchased from the Official Lions Store?
While specific details are best confirmed on their website, typically, the Official Lions Store allows returns for items in their original condition within a specified period from purchase. For precise instructions on how to process a return, please refer to the 'Contact Us' section on the Lions Rugby website or contact customer service directly.
What kind of products can I find at the British & Irish Lions Official Store?
The Official British & Irish Lions Store offers a wide array of merchandise for dedicated rugby fans. This includes official replica jerseys, training wear, casual apparel for men and women, accessories, and exclusive items celebrating the iconic Lions tours and the new Lions Women initiative.
Do the British & Irish Lions offer student or NHS discounts?
Yes, the British & Irish Lions Official Store offers a 10% student discount on full-priced items via TOTUM. Additionally, NHS and healthcare workers can enjoy a 15% discount through Health Service Discounts.
What is the Lions Clubhouse app?
The Lions Clubhouse app is a loyalty programme designed for merchandise owners. It offers exclusive features such as Matchday Passes for live content, polls, voting, Matchday Memories, a Fan Community Forum, and a Virtual Locker Room, enhancing the fan experience.
Do you ship British & Irish Lions merchandise internationally?
Given the global nature of the British & Irish Lions tours and fanbase, it is highly likely that the Official Store offers international shipping. For specific details on international delivery options and costs, please check the shipping information on their website during checkout.
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Be the first to write a review3 Ways to Save at British & Irish Lions in 2026
Student discount
The British & Irish Lions Official Store offers a 10% student discount on full-priced items via TOTUM.
NHS discount
The British Lions Official Store offers a 15% NHS discount through Health Service Discounts.
Join Lions Clubhouse
The 'Lions Clubhouse' app offers exclusive features for merchandise owners, including Matchday Passes for live content, polls, and voting, Matchday Memories, a Fan Community Forum, and a Virtual Locker Room, enhancing the overall fan experience.
Saving tips verified by The Virtual Mall, the UK's original online shopping destination since 1999.
British & Irish Lions Quick Facts
| Standard Delivery | The Official British & Irish Lions Store provides delivery services for its merchandise. For detailed information regarding order tracking, delivery options, estimated timings, and costs, please refer to the shipping section on their website or contact their dedicated customer service team. International shipping is likely available to cater to their global fanbase. |
| Free Delivery | Not available |
| Click & Collect | Not available |
| Returns Policy | For enquiries regarding returns for Official Lions Store orders, customers are advised to contact the Official Lions Rugby Store customer service team directly. Typically, returns are accepted for items in their original condition within a specified return window. Full details on the returns process can be found on their website. |
| Student Discount | The British & Irish Lions Official Store offers a 10% student discount on full-priced items via TOTUM. |
| NHS Discount | The British Lions Official Store offers a 15% NHS discount through Health Service Discounts. |
| Military Discount | Not available |
| International Shipping | Available |
| Payment Methods | Visa, Mastercard, PayPal |
| Founded | 1888 |
| Headquarters | Dublin, Ireland |
Last verified: February 2026
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Customer Reviews
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Contact Information
Customer Service
+44 (0) 330 0536 006Customer Service Email
customer.services@store.lionsrugby.comCustomer Service Hours
For Official Lions Store orders: 8am to 8pm Monday to Friday and 9am to 4pm on weekends (UK time). Phone support is available 24 hours a day, 7 days a week.
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