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First Choice

First Choice

Value-focused holiday brand from TUI offering beach breaks and family holidays worldwide.

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All-InclusiveBeach BreaksFamily HolidaysHolidaysPackage HolidaysTravel

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About First Choice

First Choice is a leading British holiday company specialising in value-for-money beach holidays and family breaks. As part of TUI Group, Europe's largest travel company, First Choice combines competitive pricing with the reliability and quality of one of the world's most trusted travel brands. The brand focuses on all-inclusive holidays to popular sun destinations, making it easy for families and couples to budget for their getaway. First Choice holidays include flights on TUI Airways, transfers, and accommodation, all protected by ATOL and ABTA. With a history dating back decades, First Choice has helped millions of British holidaymakers enjoy stress-free breaks.

Discounts & Loyalty

Gift Cards Available

Shipping & Returns

E-tickets and travel documents delivered electronically. Manage booking online or via TUI app.

Returns Policy

Cancellation terms vary by booking type and timing. Travel insurance strongly recommended. ATOL and ABTA protected.

Company Information

Founded

1973

Headquarters

Luton, UK

Parent Company

TUI Group

Payment Methods
Visa
Mastercard
AMERICANEXPRESSAmerican Express
PayPalPayPal
Sustainability

As part of TUI Group, First Choice is committed to sustainable tourism, reducing carbon emissions, and supporting local communities.

Frequently Asked Questions

Is First Choice part of TUI?

Yes, First Choice is part of TUI Group. You'll fly on TUI Airways and use TUI transfers, with all the quality and reliability that brings.

Are First Choice holidays ATOL protected?

Yes, all First Choice package holidays are ATOL and ABTA protected, giving you financial security and peace of mind.

How do I manage my booking?

Manage your booking online through firstchoice.co.uk or use the TUI app to check in, add extras, and access your travel documents.

Can I pay a deposit?

Yes, secure your holiday with a low deposit from £30pp (T&Cs apply) and pay the balance closer to travel.

First Choice makes dream holidays affordable with great value beach breaks and all-inclusive packages to sunny destinations worldwide. As part of TUI Group, you get the reliability of Europe's largest travel company with prices designed to help you get more for your money. Book your flight, hotel, and transfers in one easy package, all ATOL protected for complete peace of mind. From family favourites in Spain to exotic escapes further afield, First Choice has your perfect holiday.
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Contact Information

Customer Service Hours

24/7 (phone and app)

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