Oral B

World-leading oral care brand delivering innovative electric toothbrushes and dental products.

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DentalElectric ToothbrushesHealthHygieneOral CarePersonal Care

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About Oral B

Oral-B is the world's leading oral care brand, trusted by dentists and consumers for over 70 years. The brand traces its origins to 1950 when a Californian periodontist designed the first modern toothbrush. Now part of Procter & Gamble, Oral-B has pioneered numerous innovations in oral hygiene, from the oscillating-rotating electric toothbrush to the first Bluetooth-connected brush with real-time coaching. Oral-B's range includes electric toothbrushes from the entry-level Vitality to the premium iO Series, plus manual toothbrushes, replacement heads, toothpaste, floss, and mouthwash. Recommended by more dentists worldwide than any other brand, Oral-B helps millions achieve healthier smiles.

Discounts & Loyalty

Loyalty Programme

Brush Head Subscription

Subscribe to receive replacement brush heads automatically with savings and free delivery.

Shipping & Returns

Free delivery over £30.00International Shipping

Free UK delivery on orders over £30. Express delivery available.

Returns Policy

30-day money-back guarantee on electric toothbrushes. Returns accepted for unused products.

Frequently Asked Questions

How often should I replace my brush head?

Oral-B recommends replacing brush heads every 3 months, or sooner if bristles are visibly worn. Indicator bristles fade to signal replacement time.

Which Oral-B toothbrush is best?

The iO Series offers the most advanced features, but the Pro Series provides excellent cleaning at a lower price. Choose based on your budget and feature preferences.

Can I use any brush head with my Oral-B handle?

Most Oral-B brush heads fit standard Oral-B electric handles. The iO Series uses its own brush head system. Check compatibility before purchasing.

Is an electric toothbrush really better?

Yes, studies show electric toothbrushes remove more plaque and reduce gum disease compared to manual brushing. Oral-B's oscillating-rotating technology is particularly effective.

Oral-B electric toothbrushes use clinically proven oscillating-rotating-pulsating technology to remove more plaque than manual brushing. The iO Series represents the pinnacle of Oral-B innovation with AI-powered brushing recognition and a smart pressure sensor for gentle cleaning. The Smart Series offers Bluetooth connectivity with the Oral-B app for real-time guidance, while the Pro Series provides excellent cleaning at accessible prices. The Vitality range offers entry-level electric brushing. All Oral-B electric brushes feature the signature round brush head that surrounds each tooth for thorough cleaning. Recommended by more UK dentists than any other brand.

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