Usmile UK

Usmile is an innovative oral care brand founded in 2015 and headquartered in Guangzhou, China. The brand has become a leader in the electric toothbrush market, producing products through Guangzhou Stars Pulse Co., Ltd., which holds over 450 patents related to electric toothbrush technology. Usmile achieved a breakthrough during China's 2020 Double 11 shopping festival when sales surpassed Oral-B, making it the first Chinese electric toothbrush brand to exceed 100 million RMB in sales and closely chase market leader Philips. This success demonstrated the brand's ability to compete with established Western brands. A key innovation is Usmile's industry-leading battery technology. They developed the first electric toothbrush achieving a 180-day runtime - six months of use from a single charge. This eliminates the constant recharging that plagues many electric toothbrushes, making Usmile particularly convenient for travel. The Usmile Sonic Electric Toothbrush Y1S is certified by the American Dental Association (ADA), validating its effectiveness for oral care. The brand's smart toothbrushes feature gyroscopic sensors and plaque monitoring, bringing high-tech features typically found only in premium-priced competitors. Usmile recognised that no brand provided a full range of oral care products and expanded their lineup to include oral irrigators, toothpaste, mouthwash, dental floss, and other products. Their goal is to cover customers' entire oral care routine with innovative, high-quality products at accessible prices.