Miss Pap

Miss Pap is a UK-born premium fashion retailer that has quickly become one of the nation's most loved clothing brands for style-conscious young women. Founded in 2013 by Ashley Ali in Manchester, the brand offers affordable, trendy fashion pieces that help women feel confident in what they wear. Acquired by Boohoo Group in 2019, Miss Pap is now positioned as the group's premium sister brand, featuring investment pieces designed to "buy now and wear forever." The collections showcase vibrant colours, beautiful textures, and distinctive details that set Miss Pap apart from fast-fashion competitors. The product range spans clothing, loungewear, shoes, bags, tops, and accessories, all designed in-house for a cohesive, trend-led aesthetic. Miss Pap has become particularly popular with young fashionistas seeking high-end looks without the high-end price tag, rivalling brands like Missguided and Pretty Little Thing. From casual everyday wear to going-out glamour, Miss Pap offers statement pieces for every occasion. The brand's iconic dresses and co-ords have built a loyal following of customers who appreciate premium quality and on-trend design at accessible prices.