Forever New International

Forever New is an Australian fashion brand founded in Melbourne in 2006 by Amanda Coote and Dipendra Goenka, emerging as womenswear designed for mothers and daughters to shop together. Celebrating feminine beauty inspired by art and culture, Forever New creates effortlessly wearable, timeless collections. Each collection is designed in Australia with seasonal trends, feminine silhouettes, and of-the-moment detailing. Now trading in over 25 countries with almost 400 retail and concession stores globally, Forever New launched in the UK in 2020, opening their first London store in Westfield. Headquartered in Richmond, Australia, they trade as Ever New in Canada, US, and Philippines.