Stance UK

Stance is an American sock, underwear, and T-shirt brand founded in December 2009 by Jeff Kearl, John Wilson, Aaron Hennings, Ryan Kingman, and Taylor Shupe. Headquartered in San Clemente, California, these five founders saw an opportunity to address a fashion category they felt had been overlooked by the industry. In 2009, they took the stance to reimagine what was once a stagnant staple and transform socks into one of fashion's most exciting accessories. By unlocking the creative potential of an open canvas too often overlooked, they ignited a worldwide cultural movement that has seen Stance products reach over 40 countries. Stance achieved major recognition when they were named the official sock of the NBA in April 2015 and the MLB in May 2016, respectively. This partnership with major sports leagues demonstrated the brand's ability to combine performance with style at the highest levels. In October 2018, Stance opened their first international store in Covent Garden, London, bringing their unique approach to socks directly to UK consumers. The brand has since been acquired by Marquee Brands, with United Legwear and Apparel Co. (ULAC) becoming Stance's global licensee. Through innovation, comfort, and artistic design, Stance continues to transform everyday basics into statement pieces. Their philosophy centres on the belief that what you wear closest to your body matters, combining technical performance with distinctive artistic expression.