Oh Polly was launched in 2015 by Claire Henderson and Mike Branney, quickly evolving from an eBay store to one of the UK's leading fashion brands. What sets Oh Polly apart is that they are one of the few UK brands that designs and produces its own garments, combining exceptional quality with unique trend-driven fashion designed in London.
The brand offers a curated womenswear collection with a focus on premium fabrics and impeccable details. From faux leather trousers to comfy joggers and showstopping dresses, there's something for every occasion. Sizes range from UK/AU 4 to 18, with plus cup sizes available for those with a fuller bust.
Oh Polly has a social-first business model anchored by industry-leading Instagram and TikTok accounts with a combined following of over 11.2 million. With offices in Glasgow, Liverpool, Los Angeles, Dhaka, and Guangzhou, the company employs over 350 staff in the UK and 1,500 directly employed worldwide.
In 2020, they introduced sister brand Bo+Tee for women's activewear. The brand gives a percentage of profits monthly to The Brannerson Foundation, a charity in Cambodia founded by the company's founders. In 2025, ASOS launched both Oh Polly and Bo+Tee on their platform.