Theory UK

Theory UK

Contemporary New York fashion with precise silhouettes and innovative materials.

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About Theory UK

Theory is a New York-based contemporary fashion brand founded in 1997 by Andrew Rosen and Elie Tahari. Known for revolutionising the market with the concept of the urban uniform, Theory offers elevated essentials built around signature stretch trousers with perfect fit and superior comfort. Now owned by Japanese conglomerate Fast Retailing (Uniqlo), Theory operates 434 retail locations globally with sales approaching $1 billion. The collection spans sleek dresses, tailored separates, and refined menswear in sophisticated neutrals.

Shipping & Returns

UK delivery available. Free shipping on qualifying orders.

Returns Policy

28-day returns on unworn items with tags attached.

Company Information

Founded

1997

Headquarters

New York, USA

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