JustHype

HYPE (JustHype) is a UK streetwear brand founded in 2011 by Bav Samani with co-directors Liam Green and Vin Patel. Established as a self-funded project designing printed clothing and accessories, HYPE took off after winning a t-shirt printing competition – their first batch of stock sold out in hours. Starting from a small office in Leicester and rapidly taking over the whole building, the brand has grown with help from social platforms to make their mark in fashion. With their head office and design studio in a converted factory in Leicester complete with in-house pub and table football, HYPE has collaborated with The Simpsons, Coca-Cola, Star Wars, and Disney. In 2024, the brand was acquired by Apparel Brands.