About Boux Avenue
Boux Avenue is a British lingerie and nightwear brand founded in 2011 by Theo Paphitis, best known as a former Dragon on BBC's Dragons' Den. The brand was created to offer beautiful, glamorous lingerie at accessible prices, filling a gap in the market for affordable luxury.
The brand offers an extensive range including bras, knickers, nightwear, swimwear, and loungewear. Boux Avenue is known for its romantic aesthetic, featuring delicate lace, pretty prints, and flattering fits across a wide size range from 28A to 40G.
With boutique-style stores offering a personalised fitting service and a strong online presence, Boux Avenue has built a loyal customer base who appreciate the combination of quality, style, and value. The brand regularly updates collections with on-trend designs while maintaining classic bestsellers.
Boux Avenue champions body positivity and inclusivity, offering a diverse size range and celebrating women of all shapes and sizes in their campaigns.
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Shop with Confidence
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