Aveda

Plant-powered beauty combining high-performance hair care with environmental responsibility and Ayurvedic traditions.

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Added yesterdayValid until 16/02/2026

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About Aveda

Aveda is a prestigious beauty brand that has been pioneering plant-based, high-performance hair care and beauty products since 1978. Founded by Horst Rechelbacher in Minneapolis after being inspired by Ayurvedic traditions in India, Aveda blends ancient wisdom with modern science to create products that are kind to both hair and the planet. Now owned by Estée Lauder Companies, Aveda remains committed to its founding principles of environmental leadership and holistic wellness. Their range spans hair care, styling, skin care, makeup, and pure-fume products, all crafted with naturally derived ingredients and sustainable practices.

Discounts & Loyalty

Gift Cards Available

Loyalty Programme

Aveda Pure Privilege

Join Aveda Pure Privilege for points on purchases, exclusive offers, birthday rewards, and early access to new products.

Shipping & Returns

Free delivery over £30.00International Shipping

Free standard delivery on orders over £30. Express delivery options available.

Returns Policy

Free returns within 30 days of purchase. Items must be unused and in original packaging.

Frequently Asked Questions

Are Aveda products vegan?

Many Aveda products are vegan, and all are cruelty-free. Check individual product pages for specific vegan status.

What does 'naturally derived' mean?

Naturally derived ingredients come from plants, non-petroleum minerals, or water. Aveda products are up to 99% naturally derived.

Where can I find an Aveda salon near me?

Use the salon locator on the Aveda website to find Aveda salons and experience centres in your area.

Does Aveda test on animals?

No, Aveda does not test on animals and never has. They are certified cruelty-free by Leaping Bunny.

Aveda creates high-performance beauty products using the power of plants and pure flower and plant essences. Their bestselling ranges include Damage Remedy for damaged hair, Be Curly for curl definition, Invati for thinning hair solutions, and Botanical Repair for intensive treatment. Every Aveda product is cruelty-free and crafted with up to 99% naturally derived ingredients. With over 9,000 salons worldwide and a network of Aveda Institutes, the brand combines professional expertise with environmental consciousness.

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Contact Information

Customer Service Hours

Monday to Friday, 9am-5pm

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