Benefit Cosmetics

Shop feel-good beauty with brow expertise, iconic products, and a touch of San Francisco fun since 1976.

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Back to Eye Makeup (Shadow, Liner, Mascara)

Student DiscountFree Delivery over £40.00

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About Benefit Cosmetics

Benefit Cosmetics is an American beauty brand founded in San Francisco in 1976 by twins Jean and Jane Ford. Known for its playful packaging, witty product names, and expertise in brows, Benefit has become the world's number one brow brand with one brow product sold every 1.8 seconds. Part of LVMH since 1999, Benefit operates in nearly 60 countries with 2,500 boutiques and employs over 5,000 Brow & Beauty Experts globally. Iconic products include Benetint, The POREfessional primer, and BADGal BANG! mascara. Named among the 2025 Best Workplaces in Retail, Benefit brings fun and expertise to beauty.

Discounts & Loyalty

Student Discount

Student discount available via partner platforms

Gift Cards Available

Loyalty Programme

Benefit Brow Bar

In-store brow services including waxing, tinting, and lamination with expert Brow & Beauty specialists

Shipping & Returns

Free delivery over £40.00International Shipping

Free delivery on orders over £40. Standard delivery 3-5 working days.

Returns Policy

Returns accepted within 14 days. Items must be unused in original packaging.

Frequently Asked Questions

What is Benefit Brow Bar?

Benefit Brow Bars offer professional brow services including waxing, tinting, lamination, and mapping. Find them in Benefit boutiques and department store counters.

Is Benefit cruelty-free?

Benefit does not test on animals except where required by law. Products sold in mainland China may be subject to animal testing by Chinese authorities.

Does Benefit offer student discount?

Yes, students can access Benefit discounts through partner student discount platforms.

What is Benefit's most popular product?

Benefit's brow products are bestsellers, particularly Precisely, My Brow Pencil. Other icons include Benetint, The POREfessional, and BADGal BANG! mascara.

Benefit Cosmetics is the San Francisco beauty brand known for feel-good products, brow expertise, and playful packaging since 1976. As the world's number one brow brand, Benefit offers everything from brow wax and lamination services to iconic products like Benetint, The POREfessional, and BADGal BANG! mascara. Shop online with free delivery over £40 or visit a Brow Bar for expert services.

Shop at Benefit Cosmetics

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