Luxury Dutch lifestyle brand transforming everyday routines into meaningful rituals since 2000.
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Be the first to write a reviewRituals was founded in 2000 in Amsterdam by Raymond Cloosterman with a vision to transform everyday routines into meaningful rituals. The brand combines Eastern traditions with Western design to create a unique approach to body care, home fragrance, and lifestyle products.
Rituals offers an extensive range of products including body care, skincare, makeup, home fragrance, and clothing. Each collection is inspired by ancient traditions from around the world, from the Japanese tea ceremony to Ayurvedic practices.
The brand has expanded globally with over 1,000 stores worldwide, including flagship locations in major cities and a strong presence in travel retail. Rituals is known for its beautiful store experiences and commitment to sustainability.
Over a quarter (26.2%) of UK loyalty points go unused, and 11.9% of points expire unspent, according to the Antavo Global Customer Loyalty Report 2026. The research found consumers lose out on up to £3 billion worth of savings per year, despite the fact 68.6% of shoppers said promotions influence their buying behaviour and 41%...
Rituals has reported a strong increase in revenue for 2025, its 25th anniversary year. The luxury beauty and wellbeing brand grew its net revenue by 16%... View Article
Rituals Cosmetics saw sales soar in its latest annual results, as it celebrated its 25th anniversary.
Luxury cosmetics brand Rituals has seen sales rise in 2025 as it opened over 200 boutiques globally.
Student Discount
10% student discount available
Gift Cards Available
Loyalty Programme
My Rituals
Earn points on purchases, exclusive offers, and birthday rewards
Standard UK delivery 2-5 working days; next day available
Returns Policy
Returns accepted within 28 days; unopened products in original packaging
Founded
2000
Headquarters
Amsterdam, Netherlands
Number of Stores
1000+
Committed to sustainability with refillable products, recycled packaging, and carbon-neutral stores
Rituals is known for transforming everyday routines into meaningful moments through luxury body care, home fragrance, and lifestyle products inspired by Eastern traditions.
Yes, Rituals offers refillable options for many products as part of their sustainability commitment.
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