CHARLES & KEITH

CHARLES & KEITH is a Singaporean fashion label established in 1996 by brothers Charles and Keith Wong, who grew up helping their parents run a humble footwear shop. Opening their first store at Amara Shopping Centre in Singapore, they soon began designing their own shoes based on customer feedback.

The brand is renowned for distinctive designs and quick in-season turnaround, offering 20-30 new designs in stores every week with an average of 1,000 new designs annually—over 750 footwear and 300+ bags and accessories. Collections include shoes, bags, eyewear, accessories, and costume jewellery.

From Singapore, CHARLES & KEITH expanded internationally—Indonesia and Australia in 1998, Philippines in 2001, Dubai in 2004. Today, the fully family-owned brand operates nearly 700 stores across 30+ countries with strong presence in Asia Pacific and Middle East. Their e-commerce platform ships to nearly 60 markets.

The UK e-commerce hub launched in late 2018 as their first push into the European market. In 2011, LVMH invested in a 20% stake (since bought back by the Wong brothers), testament to the brand's global fashion credibility.