JW PEI

JW PEI is a Los Angeles-based fashion label established in 2018, dedicated to creating cutting-edge vegan designer accessories for the modern woman. Founded by husband and wife team Yang Pei and Stephanie Li, the brand was born from the belief that fashion should be effortless, inclusive, and empowering.

The brand revolutionised affordable luxury by offering designer-quality handbags using only the finest vegan materials, while maintaining the luxurious look and feel traditionally associated with leather. JW PEI products are crafted from vegan leather made from recycled plastics, combining sustainability with sophisticated style.

JW PEI quickly gained recognition from Instagram influencers, celebrities, and fashion editors for their statement-making, fashion-forward designs at accessible price points—with most bags under £100. The brand's modern, minimalist aesthetic features clean lines and careful details, creating functional yet aesthetically pleasing accessories.

With a growing celebrity following and Oprah's stamp of approval, JW PEI has established itself as a leader in the sustainable fashion movement, proving that eco-conscious choices don't require compromising on style or quality.