Ariat
World's largest equestrian sports brand creating performance riding boots and western footwear with athletic shoe technology since 1993.
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Ariat was founded in 1993 by Stanford Business School classmates Beth Cross and Pam Parker. While consulting for Reebok at Bain & Company, they saw an opportunity to apply athletic shoe technology to riding boots - an innovation that would revolutionise equestrian footwear.
Named after Secretariat, the famous Triple Crown champion racehorse, in honour of his "huge heart and competitive spirit," Ariat pioneered the application of advanced athletic shoe technology into English and Western riding boots. The patented technology delivers stability, durability and comfort.
Today, Ariat is the largest equestrian sports brand in the world, headquartered in Union City, California. The company manufactures boots in the USA, Mexico, Asia and Europe, serving equestrians, outdoor enthusiasts and work professionals worldwide.
Discounts & Loyalty
Gift Cards Available
Shipping & Returns
Free UK standard delivery on orders over £50. Express delivery available.
Returns Policy
Free returns within 30 days. Items must be unworn with tags attached.
Company Information
Founded
1993
Headquarters
Union City, California, USA
Payment Methods
Frequently Asked Questions
What does Ariat mean?
Ariat is named after Secretariat, the legendary Triple Crown champion racehorse, honouring his competitive spirit.
Where are Ariat boots made?
Ariat manufactures boots in the USA, Mexico, Asia and Europe.
Is Ariat only for horse riding?
While founded for equestrians, Ariat also creates footwear for work industries and outdoor activities.
World's Largest Equestrian Brand
Ariat pioneered athletic shoe technology in riding boots, revolutionising equestrian footwear since 1993.
Named After a Legend
The brand honours Secretariat, the famous Triple Crown champion, embodying the spirit of competitive excellence.
Performance Technology
Patented technology delivers stability, durability and comfort for equestrians and outdoor enthusiasts.
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