Wild Nutrition UK

Wild Nutrition was founded in 2013 by husband and wife team Henrietta and Charlie Norton. The brand was born from Henrietta's personal journey to find a solution for her ongoing battle with endometriosis, leading her to question the synthetic supplements dominating the market. As a bestselling author and highly regarded nutritional practitioner, Henrietta had worked for some of Europe's biggest food supplement brands, where she discovered the extent to which products relied upon artificial and synthetic nutrients. This insight drove the creation of Food-Grown® - Wild Nutrition's revolutionary formulation principle. Food-Grown® nutrients are derived from real food sources, and more than 50 independent scientific studies have confirmed their marked superiority in terms of absorption and retention compared to mainstream synthetic alternatives. Wild Nutrition owns the Food-Grown® trademark in the UK, US, Australia, EU, and parts of Asia. The brand has received significant recognition and investment, including a £5 million Series B investment from Piper private equity. Wild Nutrition is certified as a B Corp, reflecting their commitment to social and environmental responsibility. Wild Nutrition supplements are now stocked in premium retailers including Selfridges, Harrods, Wholefoods, Planet Organic, and 355 Holland & Barrett stores across the UK. The range covers women's health, men's health, pregnancy support, children's vitamins, and general wellness supplements.