Aje was founded in 2008 by best friends Adrian Norris and Edwina Forest in the idyllic Australian suburb of Noosa. The brand is dedicated to raw beauty, tough femininity, and effortless cool, becoming one of Australia's most established and sought-after independent clothing labels.

The duo's creations reflect their unique backgrounds: Adrian trained at the acclaimed Venetian Art School, Liceo Artistico Venezia, while Edwina worked at leading fashion magazine RUSSH. Grounded in their mutual love of the arts, they balance toughness with femininity, untamed volume with structure.

As pioneers of Australia's quintessential coastal-to-urban style, Aje's signature is found in a curated mix of effortless essentials. The brand operates stores in Australia and New Zealand, and is part of the Aje Collective which includes Aje Athletica and IKKARI.

Discounts & Loyalty

Gift Cards Available

Shipping & Returns

International Shipping

International shipping to UK available.

Returns Policy

Returns accepted within 14 days.

Frequently Asked Questions

Where is Aje from?

Aje is an Australian fashion brand founded in 2008 in Noosa by best friends Adrian Norris and Edwina Forest.

Does Aje ship internationally?

Yes, Aje offers international shipping to the UK and other countries.

What is the Aje Collective?

The Aje Collective includes Aje, Aje Athletica, and IKKARI, all under the same ownership.

Coastal to Urban Style

Aje pioneered Australia's quintessential coastal-to-urban aesthetic since 2008.

Founded by Creatives

Best friends Adrian Norris and Edwina Forest bring art school and fashion magazine expertise to every collection.

Raw Beauty, Tough Femininity

Each collection balances toughness with femininity, volume with structure, statement pieces with effortless essentials.

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