Benefit Women's BADgal BANG Volumising Mascara - Wild Plum

Limited Edition BADgal BANG! Volumising Mascara - Wild Plum BIGGER, BADDER volumising mascara GET THE SCOOP: - Volumising - Longwearing - Water-resistant - Smudge-proof - Flake-free - Buildable TELL ME MORE: You don't have to be in your villain era to embrace BADgal beauty. (But if you were, we'd totally support you...). Besides, who doesn't love a little drama? An intense lash that's all volume, no weight? Oh, yeah. With BADgal BANG! volumising mascara, every swipe lays on 360 fullness that lasts 36 hours without smudging. So if you wanna be a little bad, we're good with that. Instrumental test on 21 participants TRIED & TESTED: - 36-hour FULL-BLAST volume - 90% saw dramatic volume - 94% said it instantly lifted their lashes - 92% said it lengthened their lashes Instrumental test on 21 participants Self-evaluation by 102 participants after 1 week WHAT'S IN IT: - Gravity-Defying Formula contains lightweight aero-particles - ProVitamin B5 known to fuel thickness & strength THE GOOD STUFF: - 360 reach: The custom Slimpact! brush reaches root-to-tip and corner-to-corner. - Lightweight aero-particles: Derived from space technology (no, seriously), this won't weigh down lashes. - Buildable volume: Each coat goes on smoothly, so you can layer away for bigger, BADDER impact. DID YA KNOW: - One BADgal BANG! mascara is sold every 9 seconds. Source: Benefit Cosmetics, based on units sold globally of BADgal BANG! And BADgal BANG! Waterproof mascara products, January 2023 - December 2024 | Benefit Women's BADgal BANG Volumising Mascara - Wild Plum